PROSPECTS AND OPPORTUNITIES
Unit prices set to decrease in some categories to boost volume sales, while overall volume sales are expected to decline
During the forecast period, small cooking appliances in China is expected to continue its low single-digit decline in retail volume sales, although the rate of decline is set to slow. Categories with high maturity, such as rice cookers (which includes both rice cookers and multi-cookers), and kettles, are projected to continue to see declining retail volume sales.
Robot stir fryers in the very early stages of development and require long-term observation
At the AWE2024, Tineco showcased its new kitchen robot Mini, priced at CNY1,890 for the stand-alone unit. This price is more accessible to mass consumers compared with the high-end Pro version, particularly catering to the needs of small households with 1-3 members.
Top three brands likely to continue to dominate, but opportunities will remain for smaller brands
The leading brands in small cooking appliances, local brands Midea, Supor, and Joyoung, accounted for a high combined share of retail volume sales at the end of the review period, set to approach two thirds of sales in 2024. With their shares continuing to rise in this year, they are expected to maintain their strong positions in the forecast period.
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Overview:
Understand the latest market trends and future growth opportunities for the Small Cooking Appliances industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Small Cooking Appliances industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Small Cooking Appliances in China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Small Cooking Appliances in China?
- Which are the leading brands in China?
- How are products distributed in China?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Small Cooking Appliances in China - Category analysis
KEY DATA FINDINGS
Overall volume decline, with varying performances across categories
Healthy and convenient cooking is the leading trend
Local brands perform well in espresso coffee machines
Unit prices set to decrease in some categories to boost volume sales, while overall volume sales are expected to decline
Robot stir fryers in the very early stages of development and require long-term observation
Top three brands likely to continue to dominate, but opportunities will remain for smaller brands
Consumer Appliances in China - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
DISCLAIMER
The following categories and subcategories are included:
Small Cooking Appliances
- Breadmakers
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- Espresso Coffee Machines
- Filter Coffee Machines
- Other Standard Coffee Machines
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- Hard Pods
- Soft Pods
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- Coffee Mills
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- Air Fryers
- Oil Based Fryers
- Electric Grills
- Electric Steamers
- Freestanding Hobs
- Kettles
- Rice Cookers
- Slow Cookers
- Other Small Cooking Appliances
Small Cooking Appliances
Small cooking appliances includes coffee machines, breadmakers, electric grills, fryers, electric steamers, kettles, coffee mills, slow cookers, and other small cooking appliances.
See all of our definitionsWhy buy this report?
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- Track key industry trends, opportunities and threats
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This report originates from Passport, our Small Cooking Appliances research and analysis database.
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