PROSPECTS AND OPPORTUNITIES
Cost, healthier eating and convenience offer growth opportunities in small cooking appliances
As many consumers favour cooking at home as the cheaper and healthier option, overall retail volume sales of small cooking appliances are expected to see a moderate increase through the forecast period. To counter the rising costs of eating out in the country, consumers are looking to expand, remodel or restock their kitchens, which necessitates the purchase small cooking appliances.
E-commerce fits with younger adults and small cooking appliances
While still small, e-commerce’s retail volume share increased gradually in the second half of the review period. As many Generation Y (also known as the “internet generation”) and Z (also known as millennials) consumers value tasty, healthier and modern food and meal options, a number of small cooking appliances enjoy popularity.
Kettles enjoys necessary perception while convenience drive rice cookers
The demand for kettles, which overwhelmingly dominates retail volume sales of small cooking appliances in Egypt, is expected to enjoy moderate increases through the forecast period. Consumers in both urban and rural areas consider kettles to be necessary appliances.
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Overview:
Understand the latest market trends and future growth opportunities for the Small Cooking Appliances industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Small Cooking Appliances industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Small Cooking Appliances in Egypt report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Small Cooking Appliances in Egypt?
- Which are the leading brands in Egypt?
- How are products distributed in Egypt?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Small Cooking Appliances in Egypt - Category analysis
KEY DATA FINDINGS
Promotions and fast-paced consumer lifestyles drive rice cookers
Air fryers benefit from discounts, wider availability and consumer lifestyle trends
Affordability and availability help the filter format to buck the downward trend in coffee machines
Cost, healthier eating and convenience offer growth opportunities in small cooking appliances
E-commerce fits with younger adults and small cooking appliances
Kettles enjoys necessary perception while convenience drive rice cookers
Consumer Appliances in Egypt - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
APPENDIX
DISCLAIMER
The following categories and subcategories are included:
Small Cooking Appliances
- Breadmakers
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- Espresso Coffee Machines
- Filter Coffee Machines
- Other Standard Coffee Machines
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- Hard Pods
- Soft Pods
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- Coffee Mills
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- Air Fryers
- Oil Based Fryers
- Electric Grills
- Electric Steamers
- Freestanding Hobs
- Kettles
- Rice Cookers
- Slow Cookers
- Other Small Cooking Appliances
Small Cooking Appliances
Small cooking appliances includes coffee machines, breadmakers, electric grills, fryers, electric steamers, kettles, coffee mills, slow cookers, and other small cooking appliances.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Small Cooking Appliances research and analysis database.
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