Small cooking appliances is expected to continue its strong growth momentum over the forecast period. Most of the growth will be driven by the rising health awareness in the country, with consumers either purchasing new appliances or upgrading their current ones as they look to have a more balanced diet.
E-commerce will be crucial for the small cooking appliances category, especially with D2C brands growing the overall market size. D2C brands such as Gaabor and Simplus are looking to expand to more subcategories in small cooking appliances, releasing rice cookers, coffee machines, and kettles.
Freestanding hobs will remain the preferred format for most Filipino consumers for its lower unit price. Low to middle income households will naturally opt for a freestanding hob for their kitchens instead of a built-in hob or cooker for reasons of affordability.
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Understand the latest market trends and future growth opportunities for the Small Cooking Appliances industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Small Cooking Appliances
Small cooking appliances includes coffee machines, breadmakers, electric grills, fryers, electric steamers, kettles, coffee mills, slow cookers, and other small cooking appliances.
See all of our definitionsThis report originates from Passport, our Small Cooking Appliances research and analysis database.
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