PROSPECTS AND OPPORTUNITIES
Growing awareness of health and convenience to boost upgrades of air fryers and rice cookers
Small cooking appliances is expected to continue its strong growth momentum over the forecast period. Most of the growth will be driven by the rising health awareness in the country, with consumers either purchasing new appliances or upgrading their current ones as they look to have a more balanced diet.
D2C brands to take off following e-commerce growth
E-commerce will be crucial for the small cooking appliances category, especially with D2C brands growing the overall market size. D2C brands such as Gaabor and Simplus are looking to expand to more subcategories in small cooking appliances, releasing rice cookers, coffee machines, and kettles.
Freestanding hobs remains the preferred format
Freestanding hobs will remain the preferred format for most Filipino consumers for its lower unit price. Low to middle income households will naturally opt for a freestanding hob for their kitchens instead of a built-in hob or cooker for reasons of affordability.
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Overview:
Understand the latest market trends and future growth opportunities for the Small Cooking Appliances industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Small Cooking Appliances industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Small Cooking Appliances in Philippines report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Small Cooking Appliances in Philippines?
- Which are the leading brands in Philippines?
- How are products distributed in Philippines?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Small Cooking Appliances in the Philippines - Category analysis
KEY DATA FINDINGS
Air fryers continues to see strong growth in 2024
Growing coffee culture brings demand for new espresso machines
Local brands, Imarflex and Hanabishi, maintain comfortable lead
Growing awareness of health and convenience to boost upgrades of air fryers and rice cookers
D2C brands to take off following e-commerce growth
Freestanding hobs remains the preferred format
Consumer Appliances in the Philippines - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
DISCLAIMER
The following categories and subcategories are included:
Small Cooking Appliances
- Breadmakers
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- Espresso Coffee Machines
- Filter Coffee Machines
- Other Standard Coffee Machines
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- Hard Pods
- Soft Pods
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- Coffee Mills
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- Air Fryers
- Oil Based Fryers
- Electric Grills
- Electric Steamers
- Freestanding Hobs
- Kettles
- Rice Cookers
- Slow Cookers
- Other Small Cooking Appliances
Small Cooking Appliances
Small cooking appliances includes coffee machines, breadmakers, electric grills, fryers, electric steamers, kettles, coffee mills, slow cookers, and other small cooking appliances.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Small Cooking Appliances research and analysis database.
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