PROSPECTS AND OPPORTUNITIES
Hikes in on-trade coffee prices to lead to a favourable channel shift
Increases in coffee prices in the foodservice channel are set to encourage more consumers to switch to preparing or consuming coffee at home, even when purchased on the go. This is a new trend in Greece as sales of takeaway coffee have typically been very high.
Consumers are set to trade-up in air fryers
Air fryers is projected to see double-digit retail volume and value (constant 2024 prices) CAGRs over the forecast period, to remain by far the fastest-growing category in small cooking appliances. Despite the very strong increases in retail volume sales and household penetration over the review period, there is still room for fast growth from new and replacement purchases.
Convenience and healthier lifestyle trends to shape demand
In the post-Coronavirus (COVID-19) period, the return to normality has left consumers with less time for cooking; therefore, the need for convenience and quick solutions is set to shape trends in small cooking appliances. This is expected to be evident in the growth in demand for pod coffee machines and air fryers, but also kettles and sandwich makers.
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Overview:
Understand the latest market trends and future growth opportunities for the Small Cooking Appliances industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Small Cooking Appliances industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Small Cooking Appliances in Greece report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Small Cooking Appliances in Greece?
- Which are the leading brands in Greece?
- How are products distributed in Greece?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Small Cooking Appliances in Greece - Category analysis
KEY DATA FINDINGS
Air fryers continue to surge in popularity
The pod format drives coffee machines
The healthy living trend shapes small cooking appliances
Hikes in on-trade coffee prices to lead to a favourable channel shift
Consumers are set to trade-up in air fryers
Convenience and healthier lifestyle trends to shape demand
Consumer Appliances in Greece - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
DISCLAIMER
The following categories and subcategories are included:
Small Cooking Appliances
- Breadmakers
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- Espresso Coffee Machines
- Filter Coffee Machines
- Other Standard Coffee Machines
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- Hard Pods
- Soft Pods
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- Coffee Mills
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- Air Fryers
- Oil Based Fryers
- Electric Grills
- Electric Steamers
- Freestanding Hobs
- Kettles
- Rice Cookers
- Slow Cookers
- Other Small Cooking Appliances
Small Cooking Appliances
Small cooking appliances includes coffee machines, breadmakers, electric grills, fryers, electric steamers, kettles, coffee mills, slow cookers, and other small cooking appliances.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Small Cooking Appliances research and analysis database.
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