COMPETITIVE LANDSCAPE
Zojirushi Corp leads with steady share
Small cooking appliances is relatively concentrated in Japan, with the top manufacturers holding significant shares. In 2025, Zojirushi Corp led the market with a 17% share, followed by Tiger Corp with 15%.
De'Longhi stands out as Japan's go-to espresso brand
De'Longhi holds an overwhelming share in espresso coffee machines. This is partly because there are few other espresso machine makers and because De'Longhi has built such strong brand power that it is often purchased by name.
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Overview:
Understand the latest market trends and future growth opportunities for the Small Cooking Appliances industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Small Cooking Appliances industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Small Cooking Appliances in Japan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Small Cooking Appliances in Japan?
- Which are the leading brands in Japan?
- How are products distributed in Japan?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Small Cooking Appliances in Japan - Category analysis
KEY DATA FINDINGS
Affordable and compact products attract consumers
Rice cookers drives premiumisation
Rise of dual-income families reshapes Japanese home life
Not air fryers, but oven toasters
Urban decline drives shift to premium products
Premium rice cookers steady amid price shocks
Kettle safety standards to tighten with 2026 PSE update
Zojirushi Corp leads with steady share
De'Longhi stands out as Japan's go-to espresso brand
Appliances and electronics specialists drives small cooking appliance sales
Retail e-commerce gains traction with competitive pricing
2025 new Gohobi-daki models from Tiger
Compact breadmaker fits trend towards Japanese households becoming smaller
Consumer Appliances in Japan - Industry Overview
Volume sales fall, but value growth driven by demand for energy efficiency and premiumisation
Shifting consumer preferences drive sales in a challenging economic environment
Affordable drum-type washers disrupt laundry appliances in Japan
Growth in air conditioners driven by energy efficiency, supported by circulators
Two paths emerge: affordability versus long-term value
Record-breaking heat in Japan and its impact on consumer needs
Bridging the gap how brands win in beauty tech
Panasonic maintains dominance with broad portfolio presence
Shark drives growth in vacuum cleaners with innovative products
Potential M&A around Hitachi Global Life Solutions
Specialist retailers and e-commerce drive sales
E-commerce continues to grow in consumer appliances
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Small Cooking Appliances
- Breadmakers
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- Espresso Coffee Machines
- Filter Coffee Machines
- Other Standard Coffee Machines
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- Hard Pods
- Soft Pods
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- Coffee Mills
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- Air Fryers
- Oil Based Fryers
- Electric Grills
- Electric Steamers
- Freestanding Hobs
- Kettles
- Rice Cookers
- Slow Cookers
- Other Small Cooking Appliances
Small Cooking Appliances
Small cooking appliances includes coffee machines, breadmakers, electric grills, fryers, electric steamers, kettles, coffee mills, slow cookers, and other small cooking appliances.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Small Cooking Appliances research and analysis database.
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