PROSPECTS AND OPPORTUNITIES
Volumes to stabilise, but competition and promotions limit value growth potential
Albeit remaining below pre-pandemic levels, retail volume sales of small cooking appliances in Australia are expected to stabilise and gradually regain growth momentum over the course of the forecast period. A preference for multifunctional appliances will remain, as well as those offering time-saving options and healthy methods of cooking.
Online engagement essential for brands
Digital marketing has become a key aspect for brands to connect with consumers, developing strategic content focused on the ways they may use their products with recipes or cooking tips, and relating their brand with famous icons to develop a community. As consumers continue to show restraint with their budgets, their pre-purchase stage is extended as they research the available alternatives and the possible results they can achieve using the appliances.
Premiumisation as part of differentiation strategies
In Australia, many consumers are likely to remain highly value conscious heading into the forecast period. They will search for reliable, durable appliances that offer specific value.
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Overview:
Understand the latest market trends and future growth opportunities for the Small Cooking Appliances industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Small Cooking Appliances industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Small Cooking Appliances in Australia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Small Cooking Appliances in Australia?
- Which are the leading brands in Australia?
- How are products distributed in Australia?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Small Cooking Appliances in Australia - Category analysis
KEY DATA FINDINGS
Demand continues to fall, but air fryers bucks declining trend due to convenience
Multifunctionality is important consideration
Time-saving solutions offer specific value to busy consumers
Volumes to stabilise, but competition and promotions limit value growth potential
Online engagement essential for brands
Premiumisation as part of differentiation strategies
Consumer Appliances in Australia - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
DISCLAIMER
The following categories and subcategories are included:
Small Cooking Appliances
- Breadmakers
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- Espresso Coffee Machines
- Filter Coffee Machines
- Other Standard Coffee Machines
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- Hard Pods
- Soft Pods
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- Coffee Mills
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- Air Fryers
- Oil Based Fryers
- Electric Grills
- Electric Steamers
- Freestanding Hobs
- Kettles
- Rice Cookers
- Slow Cookers
- Other Small Cooking Appliances
Small Cooking Appliances
Small cooking appliances includes coffee machines, breadmakers, electric grills, fryers, electric steamers, kettles, coffee mills, slow cookers, and other small cooking appliances.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Small Cooking Appliances research and analysis database.
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