COMPETITIVE LANDSCAPE
Breville Group Ltd retains lead with wide product portfolio
In 2025, the competitive landscape of small cooking appliances in Australia was moderately concentrated, with the top four companies—Breville Group Ltd, Wesfarmers Ltd, Newell Australia Pty Ltd, and Woolworths Group Ltd—together commanding a substantial portion of sales. Breville Group’s overall leadership, with a 26% retail volume share, stemmed from its wide product portfolio and a particularly strong presence in coffee machines.
Sustainability and convenience drive market opportunities
The ongoing trends of premiumisation and convenience will continue to shape small cooking appliances in the local market. Companies like Philips Electronics are well-positioned to capitalise on these trends, particularly in growing categories such as air fryers.
Limited kitchen space fuels demand for all-in-one solutions
Multifunctionality became a key driver in small cooking appliances during the year, as consumers sought greater value, efficiency, and versatility from single devices. This trend was fuelled by factors such as limited kitchen space, rising living costs, and a desire to simplify cooking.
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Overview:
Understand the latest market trends and future growth opportunities for the Small Cooking Appliances industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Small Cooking Appliances industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Small Cooking Appliances in Australia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Small Cooking Appliances in Australia?
- Which are the leading brands in Australia?
- How are products distributed in Australia?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Small Cooking Appliances in Australia - Category analysis
KEY DATA FINDINGS
Premium coffee and convenience fuel sales of small cooking appliances
Constrained household finances weigh on demand for small cooking appliances
Rising preference for premium coffee boosts demand for espresso machines
Consumers embrace convenience and healthy meal with air fryers and rice cookers
Consumer interest in kitchen aids to drive future growth
Circular economy principles likely to push demand for sustainable products
Breville Group Ltd retains lead with wide product portfolio
Sustainability and convenience drive market opportunities
Limited kitchen space fuels demand for all-in-one solutions
Specialists appreciated for personalised consumer guidance
E-commerce gains share with wider product selection and pricing advantage
Multifunctionality and compact design evident in Tefal’s latest dual-drawer air fryer range
Convenience trends inspire innovative and flexible appliance designs
Consumer Appliances in Australia - Industry Overview
How innovation and energy efficiency shape Australian consumer appliance choices
Australians seek value, innovation and energy-efficient appliances
Air treatment products continues to make gains, driven by health and wellness concerns
Refrigeration appliances drives growth through innovation
Australians will continue to prioritise innovative appliances offering long-term value
Refrigeration appliances and air treatment products to see further growth
Australians to become increasingly discerning in their purchasing decisions
Leading brands sustain share through innovation
Strong performance by Dyson as it continues to focus on new launches
Appliances and electronics specialists leads distribution through expertise
E-commerce gains influence in product discovery and price comparison
Miele and Panasonic drive innovation with eco-friendly designs
Roborock revolutionises cleaning with automation and convenience
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Small Cooking Appliances
- Breadmakers
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- Espresso Coffee Machines
- Filter Coffee Machines
- Other Standard Coffee Machines
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- Hard Pods
- Soft Pods
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- Coffee Mills
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- Air Fryers
- Oil Based Fryers
- Electric Grills
- Electric Steamers
- Freestanding Hobs
- Kettles
- Rice Cookers
- Slow Cookers
- Other Small Cooking Appliances
Small Cooking Appliances
Small cooking appliances includes coffee machines, breadmakers, electric grills, fryers, electric steamers, kettles, coffee mills, slow cookers, and other small cooking appliances.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Small Cooking Appliances research and analysis database.
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