PROSPECTS AND OPPORTUNITIES
Small cooking appliances to ride Western, health and distribution trends
The trends in small cooking appliances follow similar ones to food preparation appliances in Vietnam. Overall retail volume sales are expected to rise moderately as the category matures, although coffee machines and air fryers are set to see fast growth rates.
Social media is a driver for small cooking appliances
Home cooking recipe videos on social media platforms like TikTok and YouTube have played a significant role in boosting awareness and retail volume sales of small cooking appliances in Vietnam. Influencers introduce new recipes and raise awareness of the benefits of these products to a captive audience.
Young adults to drive a shift to e-commerce
Small cooking appliances are widely available in Vietnam. While most consumers are keen to visit a physical store to see and test out major appliances, there is perceived to be less need to inspect small cooking appliances in person before purchasing.
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Overview:
Understand the latest market trends and future growth opportunities for the Small Cooking Appliances industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Small Cooking Appliances industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Small Cooking Appliances in Vietnam report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Small Cooking Appliances in Vietnam?
- Which are the leading brands in Vietnam?
- How are products distributed in Vietnam?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Small Cooking Appliances in Vietnam - Category analysis
KEY DATA FINDINGS
Multifunctional appliances to the fore
Companies launch innovative features and premium air fryers
Healthy cooking and convenience features remain key areas of focus
Small cooking appliances to ride Western, health and distribution trends
Social media is a driver for small cooking appliances
Young adults to drive a shift to e-commerce
Consumer Appliances in Vietnam - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
DISCLAIMER
The following categories and subcategories are included:
Small Cooking Appliances
- Breadmakers
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- Espresso Coffee Machines
- Filter Coffee Machines
- Other Standard Coffee Machines
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- Hard Pods
- Soft Pods
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- Coffee Mills
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- Air Fryers
- Oil Based Fryers
- Electric Grills
- Electric Steamers
- Freestanding Hobs
- Kettles
- Rice Cookers
- Slow Cookers
- Other Small Cooking Appliances
Small Cooking Appliances
Small cooking appliances includes coffee machines, breadmakers, electric grills, fryers, electric steamers, kettles, coffee mills, slow cookers, and other small cooking appliances.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Small Cooking Appliances research and analysis database.
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