COMPETITIVE LANDSCAPE
E-commerce fuels competition with innovative online brands
The competitive landscape in 2025 was moderately concentrated, with the top five manufacturers holding significant share. Spectrum Brands Holdings Inc leads with a 16% retail volume share, followed by Hamilton Beach Brands Inc at 14%, and Newell Brands Inc at 10%.
New entrants and innovation drive competition and opportunities
Emerging players like Bella are performing well by aligning with consumer trends such as innovation, style and practicality. Bella's success can be attributed to its space-saving and stylish appliances, as well as its effective marketing strategy featuring high-profile endorsements.
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Overview:
Understand the latest market trends and future growth opportunities for the Small Cooking Appliances industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Small Cooking Appliances industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Small Cooking Appliances in USA report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Small Cooking Appliances in USA?
- Which are the leading brands in USA?
- How are products distributed in USA?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Small Cooking Appliances in the US - Category analysis
KEY DATA FINDINGS
Growth driven by multifunctionality and premium features
Demand for both value and premium models fuels growth
Air fryers grows with demand for multifunctional healthy cooking products
Steady growth to be driven by health-conscious cooking solutions
Smart features and digital commerce to shape category landscape
Polarised market divides budget and premium shoppers
E-commerce fuels competition with innovative online brands
New entrants and innovation drive competition and opportunities
Consumers continue to shift online in search of most favourable prices
Appliances and electronics specialists thrive by offering expert advice
GE’s podless coffee machine exemplifies smart AI integration
Philips Airfryer 3000 supports healthier cooking at home
Ninja innovates with compact, multifunctional Crispi air fryer
Consumer Appliances in the US - Industry Overview
Economic pressures reshape consumer appliances in the US
Tariffs and consumer behaviour shape market dynamics
Economic pressures drive product segmentation
Continued demand for refrigeration appliances despite decline
Economic pressures and rising price sensitivity will reshape purchasing patterns
Consumers replace rather than repair appliances as durability declines
Rising energy efficiency drives stronger competition between heat pumps and air conditioners
Leading brands maintain positions through diversified portfolios
Emerging players and innovation drive market dynamics
E-commerce gains share as consumers prioritise convenience
Specialists appreciated for in-store advice
Small appliances thrive in e-commerce with diverse offerings
Multifunctionality and compact design drive innovation
Health and wellness focus influences product development
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Small Cooking Appliances
- Breadmakers
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- Espresso Coffee Machines
- Filter Coffee Machines
- Other Standard Coffee Machines
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- Hard Pods
- Soft Pods
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- Coffee Mills
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- Air Fryers
- Oil Based Fryers
- Electric Grills
- Electric Steamers
- Freestanding Hobs
- Kettles
- Rice Cookers
- Slow Cookers
- Other Small Cooking Appliances
Small Cooking Appliances
Small cooking appliances includes coffee machines, breadmakers, electric grills, fryers, electric steamers, kettles, coffee mills, slow cookers, and other small cooking appliances.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Small Cooking Appliances research and analysis database.
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