The growth of small cooking appliances is expected to be driven by further strong demand for air fryers over the forecast period. Local surveys indicate that a significant proportion of South Africans with a monthly income of above ZAR10,000 now own an air fryer, with this set to further increase.
Consumer awareness of cooking trends and products on offer in South Africa is expected to continue growing over the forecast period. Such a trend is expected to be driven by social media, where leading brands are partnering with influencers to review and highlight their products on popular channels such as Facebook, Twitter, TikTok, and Instagram among many others.
The retail volume share of private label within small cooking appliances continued to rise in 2024, with further growth likely over the forecast period, indicating a demand for more affordable options by many local consumers. This is understandable given the tough economic climate experienced in recent years.
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Understand the latest market trends and future growth opportunities for the Small Cooking Appliances industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Small Cooking Appliances industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Small Cooking Appliances
Small cooking appliances includes coffee machines, breadmakers, electric grills, fryers, electric steamers, kettles, coffee mills, slow cookers, and other small cooking appliances.
See all of our definitionsThis report originates from Passport, our Small Cooking Appliances research and analysis database.
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