Packaging in 2024: The big picture
In 2024, the Ukrainian packaging industry demonstrated resilience and adaptability, with growth observed across all major areas, despite ongoing economic and geopolitical challenges. Manufacturers and brands responded to shifting consumer preferences, regulatory changes and supply chain pressures by investing in innovative, functional and sustainable packaging solutions.
2024 key trends
A clear and consistent trend across all packaging areas in Ukraine is the prioritisation of sustainability. Companies are increasingly adopting recyclable, reusable and eco-friendly materials, such as rPET bottles in beverages, biodegradable jars in beauty and personal care or fibre-based cartons in alcoholic drinks. Another widespread trend is the shift towards convenience-driven formats, including smaller pack sizes, single-serve options and resealable packaging, which cater to changing lifestyles, affordability concerns and the need for portion control. These trends reflect Ukraine’s commitment to environmental responsibility and consumer protection, as well as its alignment with EU packaging regulations.
Pouches lead food packaging innovation
In 2024, Ukraine’s food packaging industry was seeing a strong move towards flexible, portion-controlled formats like stand-up and flat pouches. This shift was being driven by consumer demand for convenience, affordability and sustainability, with flexible packaging replacing heavier glass jars and metal cans. The trend is visible across categories such as confectionery, sauces, processed meat, baby food and processed fruit and vegetables. Brands like Roshen, Honey, Chumak, Greiner Packaging, RPE Aventin LLC, Gualapack Ukraine, ZPI, Taraplast LLC and ULMA Packaging are leading with innovations such as resealable pouches, squeezable bottles, hybrid cups and recyclable PET jars.
Sustainability gains momentum in non-alcoholic drinks packaging with rPET adoption and growth for aluminium cans
In 2024, a major packaging trend in Ukraine’s non-alcoholic drinks industry was the growing adoption of recycled PET (rPET) in beverage bottles. This shift is driven by environmental concerns and alignment with EU sustainability targets, which require PET bottles to contain 25% recycled content by 2025 and 30% by 2030. Although Ukraine is not an EU member, legislative reforms such as the Waste Management Law of 2022 have introduced Extended Producer Responsibility (EPR) schemes and progressive recycling targets, reinforcing the move towards sustainable packaging. As a result, leading brands like Obolon and Sandora are incorporating rPET into their bottles, while manufacturers also explore recyclable alternatives for closures, shrink wrap multipacks and plastic carriers. These changes reflect both regulatory pressures and consumer demand for eco-friendly solutions, supported by efforts to improve collection and processing infrastructure amid underutilised recycling capacity.
Metal beverage cans show faster growth than glass bottles in beer and wine
In Ukraine’s alcoholic drinks market, metal beverage cans are gaining share at the expense of glass bottles, particularly in the beer category. This growth is being driven by convenience, portability and lower production costs, making cans attractive to both producers and consumers. Popular brands such as Obolon, Tuborg and Lvivske continue to use smaller formats like 500ml to cater to on-the-go consumption and affordability. While glass bottles still dominate overall volumes due to their traditional and premium positioning, the shift towards cans reflects changing consumer preferences for lightweight and recyclable packaging.
Biodegradable jars push sustainability in beauty and personal care packaging
In 2024, one of the most significant packaging innovations in beauty and personal care was the rise of biodegradable jars made from bio-based materials. Sulapac’s Nordic Collection exemplifies this trend, offering jars composed of over 98% bio-based content, including fast-growing wood biomass, and certified EN 13432 industrial-compostable. These jars fully biodegrade into CO2, water and biomass without leaving microplastics, addressing critical environmental concerns. The collection includes premium jars with visible wood chips for a natural aesthetic and universal jars with a smooth finish, enabling brands to maintain a high-end look while embracing sustainability. Ukrainian biotech brand Re[Sens] adopted these jars in 2024, demonstrating how eco-conscious packaging can be both functional and scalable, setting a new benchmark for sustainable innovation in cosmetics.
HDPE bottles gain share in Ukraine in 2024, driven by consumer demand for durability
Folding cartons are the leading pack type in home care in Ukraine, not least given their extensive use in the packaging of air care products, particularly in spray/aerosol air fresheners. Ukrainian consumers prefer folding cartons for their versatility in design and size, cost-effectiveness, lightweight nature and durability. These attributes make folding cartons the preferred choice for the outer layer packaging of air care products. SC Johnson, through its Glade brand, exemplifies this trend by utilising folding cartons for its air care products in Ukraine.
The 400g metal food can is popular for its convenience and product preservation
In Ukraine, 400g metal food cans are a very popular packaging choice for pet food among major brands such as Chappi due to their practical size and ability to preserve product quality. This portion size is ideal for single servings, reducing waste and ensuring pets receive fresh meals. The metal cans provide a strong barrier against light and oxygen, maintaining the nutritional value and flavour of the food without the need for preservatives. In addition, the durability of metal packaging protects the contents during transportation and storage, ensuring the product reaches consumers in optimum condition. Manufacturers offer a variety of pet food products in this format, appealing to consumers seeking convenient, high-quality and sustainable options for their pets.
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Overview:
Understand the latest market trends and future growth opportunities for the Packaging industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of packaging types.
If you're in the Packaging industry in Ukraine, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Packaging in Ukraine report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Packaging in Ukraine?
- Which are the major pack types and how are they performing in Ukraine?
- Have there been any packaging legislative changes in the past 12 months?
- How are consumption trends impacting the packaging landscape?
- What are the key trends and latest product developments in packaging?
- How important are sustainability and recycling to consumers in Ukraine?
- Where is future growth expected to be most significant?
Packaging Industry in Ukraine
Packaging in 2024: The big picture
2024 key trends
Pouches lead food packaging innovation
Sustainability gains momentum in non-alcoholic drinks packaging with rPET adoption and growth for aluminium cans
Metal beverage cans show faster growth than glass bottles in beer and wine
Biodegradable jars push sustainability in beauty and personal care packaging
HDPE bottles gain share in Ukraine in 2024, driven by consumer demand for durability
The 400g metal food can is popular for its convenience and product preservation
Ukraine strengthens pet food packaging legislation
Ukraine moves towards EU standards with new draft law on packaging
New law sets stricter safety standards for food packaging in Ukraine
Eco-friendly cartons drive dairy and plant-based dairy packaging sustainability in Ukraine
Pet food packaging embraces sustainability through EU-aligned materials and eco-friendly formats
Processed meat and seafood packaging shifts towards flexible and compostable solutions
DISCLAIMER
The following categories and subcategories are included:
Packaging
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- Baby and Child-specific Products Packaging
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- Bar Soap
- Bath Additives
- Body Powder
- Body Wash/Shower Gel
- Hand Sanitisers
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- Intimate Washes
- Intimate Wipes
- Liquid Soap
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- Eye Liner/Pencil
- Eye Shadow
- Mascara
- Other Lash and Brow Make-Up
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- BB/CC Creams
- Blusher/Bronzer/Highlighter
- Foundation/Concealer
- Powder
- Other Facial Make-Up
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- Lip Gloss
- Lip Liner/Pencil
- Lipstick
- Other Lip Products
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- Nail Polish
- Nail Treatments/Strengthener
- Polish Remover
- Other Nail Products
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- Deodorant Creams
- Deodorant Pumps
- Deodorant Roll-Ons
- Deodorant Sprays
- Deodorant Sticks
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- Hair Removers/Bleaches
- Women's Pre-Shave
- Women's Razors and Blades
- Fragrances Packaging
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- 2-in-1 Products
- Colourants
- Conditioners and Treatments
- Perms and Relaxants
- Salon Professional Hair Care
- Standard Shampoos
- Styling Agents
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- Men's Post-Shave
- Men's Pre-Shave
- Men's Razors and Blades
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- Men's Bath and Shower
- Men's Deodorants
- Men's Hair Care
- Men's Skin Care
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- Dental Floss
- Denture Care
- Mouth Fresheners
- Mouthwashes/Dental Rinses
- Tooth Whiteners
- Toothbrushes
- Toothpaste
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- Body Care
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- Face Masks
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- Liquid/Cream/Gel/Bar Cleansers
- Facial Cleansing Wipes
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- Basic Moisturisers
- Anti-Agers
- Lip Care
- Toners
- Hand Care
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- Adult Sun Care
- Baby and Child-specific Sun Care
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- Dark Beer
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- Flavoured/Mixed Lager
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- Domestic Lager
- Imported Lager
- Non/Low Alcohol Beer
- Stout
- Cider/Perry
- RTDs
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- Brandy and Cognac
- Liqueurs
- Rum
- Tequila (and Mezcal)
- Whiskies
- White Spirits
- Other Spirits
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- Fortified Wine and Vermouth
- Non-Grape Wine
- Sparkling Wine
- Still Light Grape Wine
- Non Alcoholic Wine
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- Fresh Coffee Beans
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- Fresh Ground Coffee Pods
- Standard Fresh Ground Coffee
- Instant Coffee
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- Black Tea
- Green Tea
- Fruit/Herbal Tea
- Instant Tea
- Other Tea
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- Flavoured Powder Drinks
- Other Plant-based Hot Drinks
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- Asian Speciality Drinks
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- Carbonated Bottled Water
- Flavoured Bottled Water
- Functional Bottled Water
- Still Bottled Water
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- Cola Carbonates
- Non-Cola Carbonates
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- Liquid Concentrates
- Powder Concentrates
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- 100% Juice
- Juice Drinks (up to 24% Juice)
- Nectars (25-99% Juice)
- Coconut and Other Plant Waters
- Energy Drinks
- Sports Drinks
- RTD Coffee
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- Carbonated RTD Tea and Kombucha
- Still RTD Tea
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- Cat Treats and Mixers
- Dry Cat Food
- Wet Cat Food
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- Dog Treats and Mixers
- Dry Dog Food
- Wet Dog Food
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- Dried Baby Food
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- Liquid Milk Formula
- Powder Milk Formula
- Prepared Baby Food
- Other Baby Food
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- Dessert Mixes
- Frozen Baked Goods
- Packaged Bread
- Packaged Cakes
- Packaged Pastries
- Dessert Pies and Tarts
- Breakfast Cereals Packaging
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- Chocolate Pouches and Bags
- Boxed Assortments
- Chocolate with Toys
- Countlines
- Seasonal Chocolate
- Tablets
- Other Chocolate Confectionery
- Gum
- Sugar Confectionery
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- Butter and Spreads
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- Processed Cheese
- Packaged Hard Cheese
- Soft Cheese
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- Flavoured Milk Drinks
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- Fresh Milk
- Shelf Stable Milk
- Goat Milk
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- Powder Milk
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- Sour Milk Products
- Yoghurt
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- Chilled and Shelf Stable Desserts
- Chilled Snacks
- Coffee Whiteners
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- Condensed Milk
- Cream
- Fromage Frais and Quark
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- Plant-based Milk
- Plant-based Yoghurt
- Plant-based Cheese
- Edible Oils Packaging
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- Frozen Yoghurt
- Impulse Ice Cream
- Plant-based Ice Cream
- Take-Home Ice Cream
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- Frozen Fruit
- Frozen Processed Potatoes
- Frozen Processed Vegetables
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- Shelf Stable Beans
- Shelf Stable Fruit
- Shelf Stable Tomatoes
- Shelf Stable Vegetables
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- Chilled Processed Meat
- Frozen Processed Meat
- Shelf Stable Meat
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- Chilled Processed Seafood
- Frozen Processed Seafood
- Shelf Stable Seafood
- Meat and seafood substitutes inc Tofu
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- Dried Ready Meals
- Shelf Stable Ready Meals
- Chilled Ready Meals
- Frozen Ready Meals
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- Chilled Pizza
- Frozen Pizza
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- Meal Kits
- Quick Recipe Kits
- Chilled Lunch Kits
- Prepared Salads
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- Dry Soup
- Shelf Stable Soup
- Chilled Soup
- Frozen Soup
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- Noodles
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- Chilled Pasta
- Dried Pasta
- Rice
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- Bouillon
- Gravy Cubes, Powders and Pots
- Herbs and Spices
- Monosodium Glutamate
- Tomato Pastes and Purées
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- Liquid Recipe Sauces (excl pasta sauces)
- Dry Recipe Sauces
- Pasta Sauces
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- Barbecue Sauces
- Chili Sauces
- Fish Sauces
- Ketchup
- Mayonnaise
- Mustard
- Oyster Sauces
- Salad Dressings
- Soy Sauces
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- Dips
- Pickled Products
- Other Sauces and Condiments
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- Nuts, Seeds and Trail Mixes
- Popcorn
- Pretzels
- Salty Snacks
- Savoury Biscuits
- Meat Snacks
- Seafood Snacks
- Other Savoury Snacks
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- Chocolate Spreads
- Honey
- Jams and Preserves
- Nut and Seed Based Spreads
- Yeast-based Spreads
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- Fruit Snacks
- Snack Bars
- Sweet Biscuits
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- Candle Air Fresheners
- Car Air Fresheners
- Electric Air Fresheners
- Gel Air Fresheners
- Liquid Air Fresheners
- Spray/Aerosol Air Fresheners
- Other Air Care
- Bleach
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- Automatic Dishwashing Liquids
- Automatic Dishwashing Powders
- Automatic Dishwashing Tablets
- Dishwashing Additives
- Hand Dishwashing
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- Electric Insecticides
- Insecticide Baits
- Insecticide Coils
- Spray/Aerosol Insecticides
- Other Home Insecticides
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- Carpet Cleaners
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- Dryer Sheets
- Liquid Fabric Softeners
- Laundry Aids
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- Powder Detergents
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- Compact Powder Tablet Detergents
- Liquid Tablet Detergents
- Liquid Detergents
- Other Detergents
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- Floor Polish
- Furniture Polish
- Metal Polish
- Shoe Polish
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- Cleaning Solution
- Starter Kits/Sweepers/Sticks (Excluding Wipes)
- Wipes (Excluding Starter Kits/Sweepers/Sticks)
- Bathroom Cleaners
- Descalers
- Drain Openers
- Floor Cleaners
- Home Care Disinfectants
- Kitchen Cleaners
- Multi-Purpose Cleaners
- Oven Cleaners
- Scouring Agents
- Window/Glass Cleaners
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- In-Cistern Devices
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- Rim Blocks
- Rim Liquids
- Toilet Care Tablets/Powders
- Toilet Cleaning Systems
- Toilet Liquids/Foam
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This report originates from Passport, our Packaging research and analysis database.
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