Packaging in 2024: The big picture
The packaging market in Singapore experienced significant developments in 2024, driven by sustainability, recycling infrastructure and regulatory changes. Brands across food, beverages, beauty, home care and pet care are shifting towards eco-friendly materials, such as paper-based cartons, recycled PET and aluminium, alongside refillable and compostable formats. These changes reflect growing concerns over plastic waste and microplastics, as well as compliance with frameworks like EPR and BCRS.
2024 key trends
In 2024, Singapore’s packaging industry is increasingly integrating smart technologies to enhance consumer convenience and engagement. QR codes are being added to food and beverage packaging to provide traceability, recycling instructions and promotional content. For example, Nestlé Singapore has implemented QR-enabled SmartLabel on selected products to share ingredient sourcing and sustainability credentials. In addition, the upcoming Beverage Container Return Scheme (BCRS) will require mandatory deposit marks, which will likely increase the usage of QR codes in the future to support Reverse Vending Machine (RVM) recycling eco-systems.
Food packaging is evolving in line with the convenience and sustainability trends
Across multiple categories in packaged food there is a clear shift towards more sustainable and flexible packaging formats in 2024. Paper-based and recyclable options are gaining ground through liquid cartons in plant-based dairy via brands like OATSIDE, Alpro and Oatly. Fibre-based packaging for condiments is being introduced by Nuffin, and fully recyclable paper packaging for confectionery is offered by Nestlé Smarties. Brands are also innovating with compostable trays from BioPak and BellyGood Catering and paper-based soup cups from Soup Spoon, while premium lines in processed meat and seafood are adopting paper trays and folding cartons.
Increase in adoption of recycled PET and paper-based packaging
In 2024, the non-alcoholic drinks packaging industry in Singapore was seeing a significant move towards recycled PET (rPET) and paper-based alternatives. Regulatory drivers like the BCRS and the Mandatory Packaging Reporting framework have accelerated the adoption of rPET, with major players such as Coca-Cola Singapore launching 100% rPET bottles and Fraser and Neave using 25% recycled content in its PET, HDPE and shrink-film packaging. Paper-based and laminated alternatives are also gaining ground, as brands move away from plastic shrink wrap and rim-applied carriers. Marigold, in collaboration with Sonoco, has begun trials of EnviroCan with 95% paper material, while Singapore’s luxury tea brands have introduced 100% recycled and biodegradable folding cartons. Nescafé Singapore’s fully recyclable paper refill packs and Nespresso’s home-compostable paper-based coffee capsules further illustrate the industry’s commitment to sustainable packaging.
Recycling redefining the alcoholic drinks packaging industry in Singapore
Recycling is rapidly reshaping the alcoholic drinks packaging landscape in Singapore. In 2024, metal cans, already the leading pack type in beer, continued gaining share in this category, and were also making gains in RTDs as well as for single-serve wine and spirits. Their high recyclability, combined with consumer demand for convenience and sustainability, has made cans a preferred choice for both brands and consumers. This shift is not only reducing environmental impact, but also aligning with regulatory trends like Extended Producer Responsibility (EPR) and modern consumption habits.
Beauty brands are embracing smart and sustainable packaging
Beauty brands in Singapore are increasingly adopting smart and sustainable packaging solutions to meet the demands of eco-conscious consumers. Notable innovations include the use of recyclable aluminium, with brands like Beiersdorf introducing deodorant cans made from 50% recycled aluminium and Ball Corporation offering lightweight aluminium cans. These efforts not only reduce environmental impact, but also set new standards for recyclability and resource efficiency in the beauty industry.
Eco-friendly solutions are driving innovation in home care packaging
In 2024, sustainability played a major role in innovation in Singapore’s home care packaging industry. Flexible plastic pouches, recyclable films and refill packs remained central to market developments, with industry leaders such as Amcor advancing eco-friendly solutions – 94% of its portfolio is now recycle-ready flexible packaging, and the use of recycled plastics continues to rise. Notable launches included Lam Soon Singapore’s bio-home Laundry Sheet Detergent, which features fully dissolvable sheets in folding cartons to reduce packaging waste. Manufacturers also introduced biodegradable additives, lightweight jars and material reduction strategies to minimise virgin plastic use and lower transportation costs. For example, Lion launched concentrated liquid detergent with plant-based washing ingredients, reflecting the shift towards chemical-free options, allowing smaller and lighter packaging formats. This diversification in pack sizes, with smaller, concentrated formats and eco-friendly options, contributed to the move towards packaging that balances affordability and sustainability.
Big packs and eco-certified packaging redefine pet food packaging
The rising popularity of larger packaging formats in dog food reflects Singaporean consumers’ focus on cost-efficiency and convenience. Bulk purchasing, especially for multi-pet households and larger breeds, is driving demand for economy packs like Pedigree’s 15kg kibble. These larger sizes help reduce purchase frequency, save time and minimise packaging waste, aligning with both practical needs and sustainability goals. As living costs rise, brands are expected to continue innovating with bulk formats that balance affordability, quality and sustainable packaging.
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Overview:
Understand the latest market trends and future growth opportunities for the Packaging industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of packaging types.
If you're in the Packaging industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Packaging in Singapore report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Packaging in Singapore?
- Which are the major pack types and how are they performing in Singapore?
- Have there been any packaging legislative changes in the past 12 months?
- How are consumption trends impacting the packaging landscape?
- What are the key trends and latest product developments in packaging?
- How important are sustainability and recycling to consumers in Singapore?
- Where is future growth expected to be most significant?
Packaging Industry in Singapore
Packaging in 2024: The big picture
2024 key trends
Food packaging is evolving in line with the convenience and sustainability trends
Increase in adoption of recycled PET and paper-based packaging
Recycling redefining the alcoholic drinks packaging industry in Singapore
Beauty brands are embracing smart and sustainable packaging
Eco-friendly solutions are driving innovation in home care packaging
Big packs and eco-certified packaging redefine pet food packaging
Mandatory Packaging Reporting
Beverage Container Return Scheme
Extended Producer Responsibility Framework
Ecological Material Tax
Packaging Partnership Programme
Reverse Vending and Collection Ecosystem
DISCLAIMER
The following categories and subcategories are included:
Packaging
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- Baby and Child-specific Products Packaging
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- Bar Soap
- Bath Additives
- Body Powder
- Body Wash/Shower Gel
- Hand Sanitisers
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- Intimate Washes
- Intimate Wipes
- Liquid Soap
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- Eye Liner/Pencil
- Eye Shadow
- Mascara
- Other Lash and Brow Make-Up
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- BB/CC Creams
- Blusher/Bronzer/Highlighter
- Foundation/Concealer
- Powder
- Other Facial Make-Up
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- Lip Gloss
- Lip Liner/Pencil
- Lipstick
- Other Lip Products
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- Nail Polish
- Nail Treatments/Strengthener
- Polish Remover
- Other Nail Products
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- Deodorant Creams
- Deodorant Pumps
- Deodorant Roll-Ons
- Deodorant Sprays
- Deodorant Sticks
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- Hair Removers/Bleaches
- Women's Pre-Shave
- Women's Razors and Blades
- Fragrances Packaging
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- 2-in-1 Products
- Colourants
- Conditioners and Treatments
- Perms and Relaxants
- Salon Professional Hair Care
- Standard Shampoos
- Styling Agents
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- Men's Post-Shave
- Men's Pre-Shave
- Men's Razors and Blades
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- Men's Bath and Shower
- Men's Deodorants
- Men's Hair Care
- Men's Skin Care
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- Dental Floss
- Denture Care
- Mouth Fresheners
- Mouthwashes/Dental Rinses
- Tooth Whiteners
- Toothbrushes
- Toothpaste
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- Body Care
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- Face Masks
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- Liquid/Cream/Gel/Bar Cleansers
- Facial Cleansing Wipes
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- Basic Moisturisers
- Anti-Agers
- Lip Care
- Toners
- Hand Care
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- Adult Sun Care
- Baby and Child-specific Sun Care
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- Dark Beer
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- Flavoured/Mixed Lager
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- Domestic Lager
- Imported Lager
- Non/Low Alcohol Beer
- Stout
- Cider/Perry
- RTDs
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- Brandy and Cognac
- Liqueurs
- Rum
- Tequila (and Mezcal)
- Whiskies
- White Spirits
- Other Spirits
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- Fortified Wine and Vermouth
- Non-Grape Wine
- Sparkling Wine
- Still Light Grape Wine
- Non Alcoholic Wine
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- Fresh Coffee Beans
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- Fresh Ground Coffee Pods
- Standard Fresh Ground Coffee
- Instant Coffee
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- Black Tea
- Green Tea
- Fruit/Herbal Tea
- Instant Tea
- Other Tea
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- Flavoured Powder Drinks
- Other Plant-based Hot Drinks
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- Asian Speciality Drinks
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- Carbonated Bottled Water
- Flavoured Bottled Water
- Functional Bottled Water
- Still Bottled Water
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- Cola Carbonates
- Non-Cola Carbonates
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- Liquid Concentrates
- Powder Concentrates
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- 100% Juice
- Juice Drinks (up to 24% Juice)
- Nectars (25-99% Juice)
- Coconut and Other Plant Waters
- Energy Drinks
- Sports Drinks
- RTD Coffee
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- Carbonated RTD Tea and Kombucha
- Still RTD Tea
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- Cat Treats and Mixers
- Dry Cat Food
- Wet Cat Food
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- Dog Treats and Mixers
- Dry Dog Food
- Wet Dog Food
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- Dried Baby Food
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- Liquid Milk Formula
- Powder Milk Formula
- Prepared Baby Food
- Other Baby Food
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- Dessert Mixes
- Frozen Baked Goods
- Packaged Bread
- Packaged Cakes
- Packaged Pastries
- Dessert Pies and Tarts
- Breakfast Cereals Packaging
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- Chocolate Pouches and Bags
- Boxed Assortments
- Chocolate with Toys
- Countlines
- Seasonal Chocolate
- Tablets
- Other Chocolate Confectionery
- Gum
- Sugar Confectionery
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- Butter and Spreads
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- Processed Cheese
- Packaged Hard Cheese
- Soft Cheese
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- Flavoured Milk Drinks
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- Fresh Milk
- Shelf Stable Milk
- Goat Milk
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- Powder Milk
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- Sour Milk Products
- Yoghurt
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- Chilled and Shelf Stable Desserts
- Chilled Snacks
- Coffee Whiteners
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- Condensed Milk
- Cream
- Fromage Frais and Quark
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- Plant-based Milk
- Plant-based Yoghurt
- Plant-based Cheese
- Edible Oils Packaging
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- Frozen Yoghurt
- Impulse Ice Cream
- Plant-based Ice Cream
- Take-Home Ice Cream
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- Frozen Fruit
- Frozen Processed Potatoes
- Frozen Processed Vegetables
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- Shelf Stable Beans
- Shelf Stable Fruit
- Shelf Stable Tomatoes
- Shelf Stable Vegetables
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- Chilled Processed Meat
- Frozen Processed Meat
- Shelf Stable Meat
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- Chilled Processed Seafood
- Frozen Processed Seafood
- Shelf Stable Seafood
- Meat and seafood substitutes inc Tofu
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- Dried Ready Meals
- Shelf Stable Ready Meals
- Chilled Ready Meals
- Frozen Ready Meals
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- Chilled Pizza
- Frozen Pizza
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- Meal Kits
- Quick Recipe Kits
- Chilled Lunch Kits
- Prepared Salads
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- Dry Soup
- Shelf Stable Soup
- Chilled Soup
- Frozen Soup
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- Noodles
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- Chilled Pasta
- Dried Pasta
- Rice
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- Bouillon
- Gravy Cubes, Powders and Pots
- Herbs and Spices
- Monosodium Glutamate
- Tomato Pastes and Purées
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- Liquid Recipe Sauces (excl pasta sauces)
- Dry Recipe Sauces
- Pasta Sauces
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- Barbecue Sauces
- Chili Sauces
- Fish Sauces
- Ketchup
- Mayonnaise
- Mustard
- Oyster Sauces
- Salad Dressings
- Soy Sauces
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- Dips
- Pickled Products
- Other Sauces and Condiments
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- Nuts, Seeds and Trail Mixes
- Popcorn
- Pretzels
- Salty Snacks
- Savoury Biscuits
- Meat Snacks
- Seafood Snacks
- Other Savoury Snacks
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- Chocolate Spreads
- Honey
- Jams and Preserves
- Nut and Seed Based Spreads
- Yeast-based Spreads
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- Fruit Snacks
- Snack Bars
- Sweet Biscuits
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- Candle Air Fresheners
- Car Air Fresheners
- Electric Air Fresheners
- Gel Air Fresheners
- Liquid Air Fresheners
- Spray/Aerosol Air Fresheners
- Other Air Care
- Bleach
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- Automatic Dishwashing Liquids
- Automatic Dishwashing Powders
- Automatic Dishwashing Tablets
- Dishwashing Additives
- Hand Dishwashing
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- Electric Insecticides
- Insecticide Baits
- Insecticide Coils
- Spray/Aerosol Insecticides
- Other Home Insecticides
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- Carpet Cleaners
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- Dryer Sheets
- Liquid Fabric Softeners
- Laundry Aids
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- Powder Detergents
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- Compact Powder Tablet Detergents
- Liquid Tablet Detergents
- Liquid Detergents
- Other Detergents
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- Floor Polish
- Furniture Polish
- Metal Polish
- Shoe Polish
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- Cleaning Solution
- Starter Kits/Sweepers/Sticks (Excluding Wipes)
- Wipes (Excluding Starter Kits/Sweepers/Sticks)
- Bathroom Cleaners
- Descalers
- Drain Openers
- Floor Cleaners
- Home Care Disinfectants
- Kitchen Cleaners
- Multi-Purpose Cleaners
- Oven Cleaners
- Scouring Agents
- Window/Glass Cleaners
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- In-Cistern Devices
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- Rim Blocks
- Rim Liquids
- Toilet Care Tablets/Powders
- Toilet Cleaning Systems
- Toilet Liquids/Foam
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This report originates from Passport, our Packaging research and analysis database.
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