Spain's packaging market is evolving, driven by overarching trends that prioritise practicality, cost-efficiency and sustainability. Across industries such as beverages, packaged food and pet food larger pack sizes have gained traction as they offer better value for money and reduce the frequency of purchases, appealing to households with higher consumption needs.
Spain's packaging market reflected a growing emphasis on sustainability and product quality, with innovations like compostable coffee pods. The new range of Granell compostable pods marked a notable shift towards eco-friendly coffee solutions, being 100% compostable and free from plastic and aluminium.
Thin wall plastic containers dominate cheese packaging in Spain, especially for convenient products like pre-sliced, grated or cubed cheese. Their durability and ease of use align with consumer demand, sustaining their leading position.
In 2023, PET bottles continued to dominate bottled water packaging in Spain, favoured for their lightweight, durable and recyclable properties that meet consumers' preferences for convenient and eco-friendly options. Their transparency enhances trust in product quality, while the material's versatility allows for innovative designs that boost brand appeal.
In 2023, beer continued to dominate the total packaging retail unit volumes in the alcoholic drinks market in Spain, with further growth seen throughout the year. Glass bottles were gaining share from metal beverage cans in beer in 2023, although cans maintained slightly higher sales volumes.
HDPE bottles are the leading pack type in both beauty and personal care as a whole and the bath and shower category in packaging unit volume terms in Spain. The durability and resistance to impact of HDPE bottles make them ideal for daily use in bathrooms.
In 2023, PET bottles continued to increase their unit volume share in dishwashing, primarily due to their enhanced recyclability and lightweight properties. These bottles are widely accepted within recycling systems, enabling manufacturers to more effectively achieve their sustainability targets.
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Understand the latest market trends and future growth opportunities for the Packaging industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of packaging types.
If you're in the Packaging industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Packaging
This report originates from Passport, our Packaging research and analysis database.
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