COMPETITIVE LANDSCAPE
Highly fragmented landscape led by Kyivkhlib PAT
Artisanal baked goods account for nearly 60% of the highly fragmented Ukrainian baked goods category, with Kyivkhlib PAT standing out as the leading branded manufacturer in bread, pastries, and cakes. In 2025, the company demonstrated strong activity and growth across its core categories.
Balconi performs well combining convenience with everyday indulgence
Balconi, an Italian brand known for its rolls, pastries, and sponge cakes, demonstrated the strongest sales growth in the packaged cakes segment in Ukraine in 2025, albeit from a relatively low base. The brand’s products are offered in convenient single-serve packs and semi-wholesale boxes, catering to both retail and foodservice channels.
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Overview:
Understand the latest market trends and future growth opportunities for the Baked Goods industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Baked Goods industry in Ukraine, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Baked Goods in Ukraine report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Baked Goods in Ukraine?
- Which are the leading brands in Baked Goods in Ukraine?
- How are products distributed in Baked Goods in Ukraine?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Baked Goods?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Ukraine?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Baked Goods in Ukraine - Category analysis
KEY DATA FINDINGS
Baked goods show resilience with steady performance
Baked goods rebound with premiumisation and product innovations
Convenience goods come with a premium twist
Frozen baked goods expand with affordable premium lines
Packaged cakes and frozen baked goods have the strongest growth opportunities
Healthier bread novelties are booming
Future opportunities for frozen cakes driven by imported innovations
Highly fragmented landscape led by Kyivkhlib PAT
Balconi performs well combining convenience with everyday indulgence
Supermarkets is a leading channel, while e-commerce is gaining share
Staple Foods in Ukraine - Industry Overview
Extreme price sensitivity in an uncertain climate
KEY DATA FINDINGS
Economic strife shapes demand patterns
Healthy lines remain important to consumers in staple foods
Strong patriotism and desire to buy local
Focus on price and affordability will stimulate volume sales
Ukraine’s economy will determine the category’s performance
Retail e-commerce has strong growth potential
Fragmented landscape is led by local manufacturers
Success of Balconi highlights desire for everyday indulgence
Local manufacturers are supported by national cashback program
Supermarkets grow share in difficult economic climate
Retail e-commerce enjoys growth from low base
Variety store Avrora expands the “one dollar store” format
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Baked Goods
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- Packaged Flat Bread
- Unpackaged Flat Bread
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- Packaged Leavened Bread
- Unpackaged Leavened Bread
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- Packaged Cakes
- Unpackaged Cakes
- Dessert Mixes
- Frozen Baked Goods
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- Packaged Pastries
- Unpackaged Pastries
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- Sweet Pies and Tarts
- Frozen Cakes, Sweet Pies and Tarts
Baked Goods
This is the aggregation of bread, pastries, dessert mixes, frozen baked goods and cakes. Note: in most cases, baked goods from in-store bakeries are classified under unpackaged/artisanal. While many such offerings may be finished on-site, they are often prepared, then frozen or par-baked, at other locations. Such production models are very important for supermarket in-store bakeries, which are often used to drive traffic and fill stores with appetising aromas, but for which the labour resources required to run a full-service scratch bakery are not always available. Baked goods baked from central bakeries sold unpackaged in other outlets are classified as unpackaged/artisanal. In the specific case of in-store bakery counters (for example, in supermarkets), if baked goods are finished on-site but then packaged (for example, in a box or bag) with a barcode and price, set out in the store for sale in this packaging and sold like any other packaged food product (i.e. a customer takes the packaged item from a shelf) then this is classified as packaged. If however the baked good is finished on-site, displayed unpackaged but then placed in packaging as part of the transaction (i.e. a supermarket worker at an in-store bakery counter/a customer places it in a box/bag after it has been chosen, to allow it to be carried safely) this is still classified as unpackaged.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Baked Goods research and analysis database.
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