COMPETITIVE LANDSCAPE
Golden Harvest Foods remains market leader
Golden Harvest Foods Pvt Ltd is the leading company in baked goods in Pakistan, anchored by its flagship Dawn brand - one of the most trusted and recognisable names in the market. Having operated for several decades, Dawn’s long-standing presence has fostered deep consumer loyalty, particularly in staple categories such as packaged leavened bread and cakes.
Convenience Food Industries sees rapid growth driven by urban appeal of Laziza
Convenience Food Industries (Pvt) Ltd is the most dynamic player in baked goods in Pakistan, albeit from a relatively small base. The company’s growth is fuelled by the success of its Laziza dessert mixes which have gained strong traction in urban centres due to their convenience.
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Overview:
Understand the latest market trends and future growth opportunities for the Baked Goods industry in Pakistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Baked Goods industry in Pakistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Baked Goods in Pakistan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Baked Goods in Pakistan?
- Which are the leading brands in Baked Goods in Pakistan?
- How are products distributed in Baked Goods in Pakistan?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Baked Goods?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Pakistan?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Baked Goods in Pakistan - Category analysis
KEY DATA FINDINGS
Convenience, health and premiumisation drive growth
Unpackaged leavened bread continues to serve as traditional staple
Unpackaged flat bread leads growth, while frozen baked goods finds a niche
Steady growth amid dual market dynamics
Growing interest in more nutritious “better for you” offerings
Premiumisation set to drive growth
Golden Harvest Foods remains market leader
Convenience Food Industries sees rapid growth driven by urban appeal of Laziza
Small local grocers hold sway in face of rising competition from modern retailers
E-commerce continues to transform retail landscape
Staple Foods in Pakistan - Industry Overview
Expansion of modern retail fuels staple food sales
KEY DATA FINDINGS
Convenience and urbanisation drive robust growth
Consumers shift from unpackaged to packaged formats mid rising focus on food safety and quality
Affordability remains key as local production expands
Changing lifestyles and retail formalisation will drive growth
Competition will intensify as players expand their portfolios and invest in geographical expansion
Health and wellness trend will gain traction in urban areas
Engro leads fragmented landscape
Matco gains share at expense of smaller competitors
Small local grocers face growing competition from modern trade
E-commerce shows rapid expansion
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Baked Goods
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- Packaged Flat Bread
- Unpackaged Flat Bread
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- Packaged Leavened Bread
- Unpackaged Leavened Bread
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- Packaged Cakes
- Unpackaged Cakes
- Dessert Mixes
- Frozen Baked Goods
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- Packaged Pastries
- Unpackaged Pastries
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- Sweet Pies and Tarts
- Frozen Cakes, Sweet Pies and Tarts
Baked Goods
This is the aggregation of bread, pastries, dessert mixes, frozen baked goods and cakes. Note: in most cases, baked goods from in-store bakeries are classified under unpackaged/artisanal. While many such offerings may be finished on-site, they are often prepared, then frozen or par-baked, at other locations. Such production models are very important for supermarket in-store bakeries, which are often used to drive traffic and fill stores with appetising aromas, but for which the labour resources required to run a full-service scratch bakery are not always available. Baked goods baked from central bakeries sold unpackaged in other outlets are classified as unpackaged/artisanal. In the specific case of in-store bakery counters (for example, in supermarkets), if baked goods are finished on-site but then packaged (for example, in a box or bag) with a barcode and price, set out in the store for sale in this packaging and sold like any other packaged food product (i.e. a customer takes the packaged item from a shelf) then this is classified as packaged. If however the baked good is finished on-site, displayed unpackaged but then placed in packaging as part of the transaction (i.e. a supermarket worker at an in-store bakery counter/a customer places it in a box/bag after it has been chosen, to allow it to be carried safely) this is still classified as unpackaged.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Baked Goods research and analysis database.
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