COMPETITIVE LANDSCAPE
Panificadora Bimbo del Uruguay SA still the leading branded manufacturer
Artisanal producers have continued to account for the lion’s share of baked goods current value sales in 2025, mainly due to their dominance in unpackaged leavened bread. Panificadora Bimbo del Uruguay SA meanwhile remains the top branded manufacturer in value terms.
Crufi SA is the most dynamic company in value growth terms
Crufi SA is expected to register the highest overall value growth rate within baked goods in 2025. While this is partly because its sales are still emerging from a relatively low base, the company’s eponymous brand continues to gain ground at an impressive pace in the most dynamic category of frozen baked goods thanks to its attractive price-quality proposition.
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Overview:
Understand the latest market trends and future growth opportunities for the Baked Goods industry in Uruguay with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Baked Goods industry in Uruguay, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Baked Goods in Uruguay report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Baked Goods in Uruguay?
- Which are the leading brands in Baked Goods in Uruguay?
- How are products distributed in Baked Goods in Uruguay?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Baked Goods?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Uruguay?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Baked Goods in Uruguay - Category analysis
KEY DATA FINDINGS
Current value growth slows while rate of decline in retail volume sales deepens
Demand for unpackaged leavened bread continues to fall
Pastries shows the fastest development
Declining trend in unpackaged leavened bread consumption set to persist
Frozen baked goods expected to be the best performing category
Healthier product types will continue to gain ground in bread
Panificadora Bimbo del Uruguay SA still the leading branded manufacturer
Crufi SA is the most dynamic company in value growth terms
Baked goods distribution remains concentrated in food/drink/tobacco specialists
E-commerce registers the strongest current value growth of any channel
Staple Foods in Uruguay - Industry Overview
Current value growth dips while retail volume sales decline slightly
KEY DATA FINDINGS
Reduction in cross-border shopping continues to buoy demand
Uruguayans show growing preference for healthier staple foods
Outlook for staple foods is generally positive
Private label lines set to continue gaining ground
Soldo Hnos SA and Pontyn SA remain the top two players in staple foods
Leopoldo Gross & Asoc SA is the most dynamic company in value growth terms
Food/drink/tobacco specialists remains the leading distribution channel
Penetration of e-commerce continues to rise
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Baked Goods
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- Packaged Flat Bread
- Unpackaged Flat Bread
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- Packaged Leavened Bread
- Unpackaged Leavened Bread
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- Packaged Cakes
- Unpackaged Cakes
- Dessert Mixes
- Frozen Baked Goods
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- Packaged Pastries
- Unpackaged Pastries
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- Sweet Pies and Tarts
- Frozen Cakes, Sweet Pies and Tarts
Baked Goods
This is the aggregation of bread, pastries, dessert mixes, frozen baked goods and cakes. Note: in most cases, baked goods from in-store bakeries are classified under unpackaged/artisanal. While many such offerings may be finished on-site, they are often prepared, then frozen or par-baked, at other locations. Such production models are very important for supermarket in-store bakeries, which are often used to drive traffic and fill stores with appetising aromas, but for which the labour resources required to run a full-service scratch bakery are not always available. Baked goods baked from central bakeries sold unpackaged in other outlets are classified as unpackaged/artisanal. In the specific case of in-store bakery counters (for example, in supermarkets), if baked goods are finished on-site but then packaged (for example, in a box or bag) with a barcode and price, set out in the store for sale in this packaging and sold like any other packaged food product (i.e. a customer takes the packaged item from a shelf) then this is classified as packaged. If however the baked good is finished on-site, displayed unpackaged but then placed in packaging as part of the transaction (i.e. a supermarket worker at an in-store bakery counter/a customer places it in a box/bag after it has been chosen, to allow it to be carried safely) this is still classified as unpackaged.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Baked Goods research and analysis database.
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