PROSPECTS AND OPPORTUNITIES
Frozen Nutella Croissants are cited as a product to watch
Ferrero SpA’s frozen Nutella Croissants are cited as a product to watch over the forecast period. The new croissants feature a dough prepared with fresh sourdough, designed to ensure the right balance with the Nutella filling through a technological production process that involves leavening for over 100 minutes.
Unpackaged leavened bread expected to return to growth, as consumers will continue to value artisanal products
Unpackaged leavened bread, a traditional Italian food, has seen a two-year period, 2023 and 2024, in which it recorded a drop in consumption in volume terms. The price increases seen, due to both inflation and the lower availability of wheat, forced some Italians to change their buying habits, thus many people purchase a smaller quantity of bread to avoid waste and to save some money, while others have shifted to packaged products which have a longer shelf life and can be conveniently stored without affecting the consistency for several days.
Ongoing health and wellness based innovations expected in packaged cakes
We expect ongoing innovations in packaged cakes based on health and wellness trends. Indeed, players in this space are defining clear goals to combine wellness and indulgence, without compromising of taste.
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Overview:
Understand the latest market trends and future growth opportunities for the Baked Goods industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Baked Goods industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Baked Goods in Italy report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Baked Goods in Italy?
- Which are the leading brands in Baked Goods in Italy?
- How are products distributed in Baked Goods in Italy?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Baked Goods?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Italy?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Baked Goods in Italy - Category analysis
KEY DATA FINDINGS
Baked goods maintains value sales while volume is flat, although the category is robustly adaptive
The traditional piadina sees a high-protein makeover to meet health and wellness trends
Packaged cakes sees a variety of new product launches, as players adapt their recipes to suit evolving tastes
Frozen Nutella Croissants are cited as a product to watch
Unpackaged leavened bread expected to return to growth, as consumers will continue to value artisanal products
Ongoing health and wellness based innovations expected in packaged cakes
Staple Foods in Italy - Industry Overview
Staple foods in 2024: The big picture
Key trends in 2024
Competitive landscape
Channel developments
What next for staple foods?
DISCLAIMER
The following categories and subcategories are included:
Baked Goods
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- Packaged Flat Bread
- Unpackaged Flat Bread
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- Packaged Leavened Bread
- Unpackaged Leavened Bread
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- Packaged Cakes
- Unpackaged Cakes
- Dessert Mixes
- Frozen Baked Goods
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- Packaged Pastries
- Unpackaged Pastries
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- Sweet Pies and Tarts
- Frozen Cakes, Sweet Pies and Tarts
Baked Goods
This is the aggregation of bread, pastries, dessert mixes, frozen baked goods and cakes. Note: in most cases, baked goods from in-store bakeries are classified under unpackaged/artisanal. While many such offerings may be finished on-site, they are often prepared, then frozen or par-baked, at other locations. Such production models are very important for supermarket in-store bakeries, which are often used to drive traffic and fill stores with appetising aromas, but for which the labour resources required to run a full-service scratch bakery are not always available. Baked goods baked from central bakeries sold unpackaged in other outlets are classified as unpackaged/artisanal. In the specific case of in-store bakery counters (for example, in supermarkets), if baked goods are finished on-site but then packaged (for example, in a box or bag) with a barcode and price, set out in the store for sale in this packaging and sold like any other packaged food product (i.e. a customer takes the packaged item from a shelf) then this is classified as packaged. If however the baked good is finished on-site, displayed unpackaged but then placed in packaging as part of the transaction (i.e. a supermarket worker at an in-store bakery counter/a customer places it in a box/bag after it has been chosen, to allow it to be carried safely) this is still classified as unpackaged.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Baked Goods research and analysis database.
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