COMPETITIVE LANDSCAPE
Almarai leads as artisanal brands maintain stronghold
Almarai Co was the leading company in 2025 in baked goods. Artisanal bread continues to dominate the landscape, driven by cultural and heritage preferences among South Asian and Arab consumers who value traditional recipes and authenticity.
Health and wellness trends benefit baked goods
Health consciousness among consumers in the United Arab Emirates is on the rise - a trend that has gained momentum since the pandemic. Many are actively reducing their sugar intake, creating strong demand for baked goods with reduced sugar or alternative sweeteners.
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Overview:
Understand the latest market trends and future growth opportunities for the Baked Goods industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Baked Goods industry in United Arab Emirates, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Baked Goods in United Arab Emirates report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Baked Goods in United Arab Emirates?
- Which are the leading brands in Baked Goods in United Arab Emirates?
- How are products distributed in Baked Goods in United Arab Emirates?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Baked Goods?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in United Arab Emirates?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Baked Goods in the United Arab Emirates - Category analysis
KEY DATA FINDINGS
Premiumisation, health positioning and digital convenience underpin rising value sales
Demographic trends support rise in value sales for baked goods
Gourmet bread offers premium experience
Demand for quality and freshness will sustain growth during forecast period
Rising health-consciousness to drive innovation
Sustainability concerns move further to the fore
Almarai leads as artisanal brands maintain stronghold
Health and wellness trends benefit baked goods
Hypermarkets continues to lead distribution in 2025
Q-commerce drives digital expansion
Staple Foods in the United Arab Emirates - Industry Overview
Essential demand, health-led innovation and channel diversification underpin positive outlook
KEY DATA FINDINGS
Staple foods benefits from essential nature of products
Health and wellness trends impact competitive dynamics
Private label expands amid rising price sensitivity
Further growth forecast for staple foods in the UAE
Innovation in line with prevailing health and sustainability concerns
Hypermarkets will remain preferred channel despite persistent expansion for e-commerce
Baked goods dominated by artisanal brands
Players focus on building consumer trust
Hypermarkets dominates distribution in 2025
Foodservice continues to benefit from tourism
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Baked Goods
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- Packaged Flat Bread
- Unpackaged Flat Bread
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- Packaged Leavened Bread
- Unpackaged Leavened Bread
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- Packaged Cakes
- Unpackaged Cakes
- Dessert Mixes
- Frozen Baked Goods
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- Packaged Pastries
- Unpackaged Pastries
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- Sweet Pies and Tarts
- Frozen Cakes, Sweet Pies and Tarts
Baked Goods
This is the aggregation of bread, pastries, dessert mixes, frozen baked goods and cakes. Note: in most cases, baked goods from in-store bakeries are classified under unpackaged/artisanal. While many such offerings may be finished on-site, they are often prepared, then frozen or par-baked, at other locations. Such production models are very important for supermarket in-store bakeries, which are often used to drive traffic and fill stores with appetising aromas, but for which the labour resources required to run a full-service scratch bakery are not always available. Baked goods baked from central bakeries sold unpackaged in other outlets are classified as unpackaged/artisanal. In the specific case of in-store bakery counters (for example, in supermarkets), if baked goods are finished on-site but then packaged (for example, in a box or bag) with a barcode and price, set out in the store for sale in this packaging and sold like any other packaged food product (i.e. a customer takes the packaged item from a shelf) then this is classified as packaged. If however the baked good is finished on-site, displayed unpackaged but then placed in packaging as part of the transaction (i.e. a supermarket worker at an in-store bakery counter/a customer places it in a box/bag after it has been chosen, to allow it to be carried safely) this is still classified as unpackaged.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Baked Goods research and analysis database.
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