PROSPECTS AND OPPORTUNITIES
Sluggish demand for leavened bread will limit overall growth potential
While baked goods is projected to expand in retail volume terms over the forecast period, growth looks set to be modest. This is partly due to increasing maturity and the unfavourable demographic situation in North Macedonia, but also reflects the expectation that rising health-consciousness will continue to erode the appeal of leavened bread, which accounts for the lion’s share of total sales.
Convenience trend will continue to favour frozen baked goods
Frozen baked goods is expected to be the fastest developing category in retail volume and current value growth terms over the forecast period. Increasingly busy lifestyles should ensure the convenience of these products continues to win over more consumers, while rising ownership of air fryers and similar appliances such as mini ovens in Macedonian homes will also broaden their appeal.
Consumer interest in flat bread set to remain strong
Retail volume sales of flat bread look set to increase steadily over the forecast period, with the packaged and unpackaged categories both expected to post consistently positive results in this respect. Demand will continue to be bolstered by rising interest in various types of foreign cuisine among Macedonians, particularly Mexican, Middle Eastern, Indian and Southeast Asian dishes.
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Overview:
Understand the latest market trends and future growth opportunities for the Baked Goods industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Baked Goods industry in North Macedonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Baked Goods in North Macedonia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Baked Goods in North Macedonia?
- Which are the leading brands in Baked Goods in North Macedonia?
- How are products distributed in Baked Goods in North Macedonia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Baked Goods?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in North Macedonia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Baked Goods in North Macedonia - Category analysis
KEY DATA FINDINGS
Adoption of low-carb diets continues to depress demand for leavened bread
Frozen baked goods shows the fastest development in volume and value terms
Domestic and regional companies launch several new products
Sluggish demand for leavened bread will limit overall growth potential
Convenience trend will continue to favour frozen baked goods
Consumer interest in flat bread set to remain strong
Staple Foods in North Macedonia - Industry Overview
Staple foods in 2024: The big picture
Key trends in 2024
Competitive Landscape
Channel developments
What next for staple foods?
DISCLAIMER
The following categories and subcategories are included:
Baked Goods
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- Packaged Flat Bread
- Unpackaged Flat Bread
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- Packaged Leavened Bread
- Unpackaged Leavened Bread
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- Packaged Cakes
- Unpackaged Cakes
- Dessert Mixes
- Frozen Baked Goods
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- Packaged Pastries
- Unpackaged Pastries
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- Sweet Pies and Tarts
- Frozen Cakes, Sweet Pies and Tarts
Baked Goods
This is the aggregation of bread, pastries, dessert mixes, frozen baked goods and cakes. Note: in most cases, baked goods from in-store bakeries are classified under unpackaged/artisanal. While many such offerings may be finished on-site, they are often prepared, then frozen or par-baked, at other locations. Such production models are very important for supermarket in-store bakeries, which are often used to drive traffic and fill stores with appetising aromas, but for which the labour resources required to run a full-service scratch bakery are not always available. Baked goods baked from central bakeries sold unpackaged in other outlets are classified as unpackaged/artisanal. In the specific case of in-store bakery counters (for example, in supermarkets), if baked goods are finished on-site but then packaged (for example, in a box or bag) with a barcode and price, set out in the store for sale in this packaging and sold like any other packaged food product (i.e. a customer takes the packaged item from a shelf) then this is classified as packaged. If however the baked good is finished on-site, displayed unpackaged but then placed in packaging as part of the transaction (i.e. a supermarket worker at an in-store bakery counter/a customer places it in a box/bag after it has been chosen, to allow it to be carried safely) this is still classified as unpackaged.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Baked Goods research and analysis database.
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