COMPETITIVE LANDSCAPE
Canada Bread Co, FGF Brands, and Loblaw Cos are the leading players in baked goods
Canada Bread Co is the leading player in baked goods, closely followed by FGF Brands Inc, and with private label Loblaw Cos Ltd hot on the heels of FGF. Indeed, Loblaw leads flat bread, which is a popular category due to its cultural association and healthier image compared to some other styles of breads.
No outstanding company growth seen in baked goods in 2025
Companies in baked goods are generally not seeing growth in 2025, albeit with the majority only in small slumps. Meanwhile, only a couple of fragmented-share players are seeing minimal company growth, being La Boulangerie St-Methode, Ozery Bakery/Pita Break, and Chudleigh's Ltd.
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Overview:
Understand the latest market trends and future growth opportunities for the Baked Goods industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Baked Goods industry in Canada, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Baked Goods in Canada report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Baked Goods in Canada?
- Which are the leading brands in Baked Goods in Canada?
- How are products distributed in Baked Goods in Canada?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Baked Goods?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Canada?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Baked Goods in Canada - Category analysis
KEY DATA FINDINGS
Sales remain in a small negative slump, in both value and volume terms
Sales of baked goods are yet to fully recover, despite the easing of inflation
Mondelez reported to be investing more strongly in cakes and pastries
Recovery to small value growth and flat-positive volume growth expected
Consumers to seek out freshness and experiential flavours
Consumer demand and legislative shifts to influence labelling and formulations
Canada Bread Co, FGF Brands, and Loblaw Cos are the leading players in baked goods
No outstanding company growth seen in baked goods in 2025
Supermarkets maintains distribution lead, despite an erosion of share due to competition from budget-friendly outlets
Retail e-commerce sees the strongest channel growth
Staple Foods in Canada - Industry Overview
Low stable growth in both value and volume terms, while challenges remain
KEY DATA FINDINGS
Still-high prices continue to restrict stronger volume sales
Health and wellness trends continue to overlap with affordability concerns
Snacking trends continue, supporting baseline sales
Flat volume and low value growth expected, supported by baseline demand and suppressed by ongoing challenges
International/multicultural flavour trends look set to stay over the coming years
Evolving labelling requirements set to impact indulgent and high-sugar products
Loblaw Cos, Canada Bread, and FGF Brands are all attracting attention
Maple Lodge Farms, Nissin Foods, and Mondelez attract attention to their brands to support growth
Mergers and acquisitions and leveraging growing categories boost competitive strength of companies and brands
Supermarkets maintains distribution lead, despite an erosion of share due to competition from budget-friendly outlets
Retail e-commerce sees the strongest channel growth
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Baked Goods
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- Packaged Flat Bread
- Unpackaged Flat Bread
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- Packaged Leavened Bread
- Unpackaged Leavened Bread
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- Packaged Cakes
- Unpackaged Cakes
- Dessert Mixes
- Frozen Baked Goods
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- Packaged Pastries
- Unpackaged Pastries
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- Sweet Pies and Tarts
- Frozen Cakes, Sweet Pies and Tarts
Baked Goods
This is the aggregation of bread, pastries, dessert mixes, frozen baked goods and cakes. Note: in most cases, baked goods from in-store bakeries are classified under unpackaged/artisanal. While many such offerings may be finished on-site, they are often prepared, then frozen or par-baked, at other locations. Such production models are very important for supermarket in-store bakeries, which are often used to drive traffic and fill stores with appetising aromas, but for which the labour resources required to run a full-service scratch bakery are not always available. Baked goods baked from central bakeries sold unpackaged in other outlets are classified as unpackaged/artisanal. In the specific case of in-store bakery counters (for example, in supermarkets), if baked goods are finished on-site but then packaged (for example, in a box or bag) with a barcode and price, set out in the store for sale in this packaging and sold like any other packaged food product (i.e. a customer takes the packaged item from a shelf) then this is classified as packaged. If however the baked good is finished on-site, displayed unpackaged but then placed in packaging as part of the transaction (i.e. a supermarket worker at an in-store bakery counter/a customer places it in a box/bag after it has been chosen, to allow it to be carried safely) this is still classified as unpackaged.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Baked Goods research and analysis database.
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