PROSPECTS AND OPPORTUNITIES
Affordability expected to remain leading demand driver for bread as volatile global wheat prices persist
Affordability remains the leading consideration when making purchasing decisions for most South Africans and as wheat prices have increased, consumers have been forced to replace bread with more affordable staple foods such as rice or maize meal. While this has resulted in retail volume declines for leavened bread, this scenario is predicted to marginally ease over the course of the forecast period.
Tiger Consumer Brands calls for local partnership to reduce imports and boost local production
The cost of living is expected to continue to rise over the forecast period, which means that already price- sensitive consumers will scrutinise the cost of goods even more, leading to greater demand for affordable essential staples such as bread. Local player Tiger Consumer Brands is calling for the formation of a partnership between local farmers and large food producers to reduce the reliance on imported raw materials, such as wheat, which makes the industry vulnerable to price fluctuations.
Private label set to continue lead innovation within cakes and pastries
Much of the demand for packaged cakes and pastries in South Africa is driven by strong innovation from major retailers’ private label lines, and the normalisation of social occasions post-pandemic. Traditionally, packaged cakes, with their higher price points, targeted higher-income, time-poor consumers looking for quality options for special celebrations.
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Overview:
Understand the latest market trends and future growth opportunities for the Baked Goods industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Baked Goods industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Baked Goods in South Africa report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Baked Goods in South Africa?
- Which are the leading brands in Baked Goods in South Africa?
- How are products distributed in Baked Goods in South Africa?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Baked Goods?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in South Africa?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Baked Goods in South Africa - Category analysis
KEY DATA FINDINGS
Intense competition and constrained market environment lead to another year of decline
Health and wellness trend drives up demand for flat bread and fortified options
Gradual shifts in consumers’ purchasing behaviour influences distribution
Affordability expected to remain leading demand driver for bread as volatile global wheat prices persist
Tiger Consumer Brands calls for local partnership to reduce imports and boost local production
Private label set to continue lead innovation within cakes and pastries
Staple Foods in South Africa - Industry Overview
Staple foods in 2024: The big picture
Key trends in 2024
Competitive Landscape
Channel developments
What next for staple foods?
DISCLAIMER
The following categories and subcategories are included:
Baked Goods
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- Packaged Flat Bread
- Unpackaged Flat Bread
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- Packaged Leavened Bread
- Unpackaged Leavened Bread
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- Packaged Cakes
- Unpackaged Cakes
- Dessert Mixes
- Frozen Baked Goods
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- Packaged Pastries
- Unpackaged Pastries
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- Sweet Pies and Tarts
- Frozen Cakes, Sweet Pies and Tarts
Baked Goods
This is the aggregation of bread, pastries, dessert mixes, frozen baked goods and cakes. Note: in most cases, baked goods from in-store bakeries are classified under unpackaged/artisanal. While many such offerings may be finished on-site, they are often prepared, then frozen or par-baked, at other locations. Such production models are very important for supermarket in-store bakeries, which are often used to drive traffic and fill stores with appetising aromas, but for which the labour resources required to run a full-service scratch bakery are not always available. Baked goods baked from central bakeries sold unpackaged in other outlets are classified as unpackaged/artisanal. In the specific case of in-store bakery counters (for example, in supermarkets), if baked goods are finished on-site but then packaged (for example, in a box or bag) with a barcode and price, set out in the store for sale in this packaging and sold like any other packaged food product (i.e. a customer takes the packaged item from a shelf) then this is classified as packaged. If however the baked good is finished on-site, displayed unpackaged but then placed in packaging as part of the transaction (i.e. a supermarket worker at an in-store bakery counter/a customer places it in a box/bag after it has been chosen, to allow it to be carried safely) this is still classified as unpackaged.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Baked Goods research and analysis database.
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