PROSPECTS AND OPPORTUNITIES
Protein enhancement reaches baked goods and is set to grow
Health and wellness in Brazil is undergoing a confluence of factors, focusing on enrichment and fortification of food with high amounts of protein. This trend, which started in dairy, has expanded to other categories during 2024, highlighting the growing preoccupation of society with protein intake and other macro and micronutrients.
Gluten-free claims are set to grow in importance
As health and wellness trends shift, it is common to see ingredients or food elements being highlighted as villains. These trends, whether supported by scientific research or not, can drive the consumption or avoidance of certain foods, encouraging players to use claims to promote their “free from” or “enriched with” products.
Frozen baked goods similar to fresh-from-oven will rise in convenience stores
Convenience stores have been enjoying a great moment in Brazil, expanding due to their proximity, and due to meeting the demand for convenient, individual-size products. In the current economy, people are searching for this type of store for low-ticket purchases, often buying one item to cover an unplanned shortage.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Baked Goods industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Baked Goods industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Baked Goods in Brazil report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Baked Goods in Brazil?
- Which are the leading brands in Baked Goods in Brazil?
- How are products distributed in Baked Goods in Brazil?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Baked Goods?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Brazil?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Baked Goods in Brazil - Category analysis
KEY DATA FINDINGS
Economic scenario favours the consumption of packaged bread
Artisanal bread and pastry shops still have room to grow
Pistachio enters baked goods as a filling for pastries
Protein enhancement reaches baked goods and is set to grow
Gluten-free claims are set to grow in importance
Frozen baked goods similar to fresh-from-oven will rise in convenience stores
Staple Foods in Brazil - Industry Overview
Staple foods in 2024: The big picture
Key trends in 2024
Competitive landscape
Channel developments
What next for staple foods?
DISCLAIMER
The following categories and subcategories are included:
Baked Goods
-
-
- Packaged Flat Bread
- Unpackaged Flat Bread
-
- Packaged Leavened Bread
- Unpackaged Leavened Bread
-
-
- Packaged Cakes
- Unpackaged Cakes
- Dessert Mixes
- Frozen Baked Goods
-
- Packaged Pastries
- Unpackaged Pastries
-
- Sweet Pies and Tarts
- Frozen Cakes, Sweet Pies and Tarts
Baked Goods
This is the aggregation of bread, pastries, dessert mixes, frozen baked goods and cakes. Note: in most cases, baked goods from in-store bakeries are classified under unpackaged/artisanal. While many such offerings may be finished on-site, they are often prepared, then frozen or par-baked, at other locations. Such production models are very important for supermarket in-store bakeries, which are often used to drive traffic and fill stores with appetising aromas, but for which the labour resources required to run a full-service scratch bakery are not always available. Baked goods baked from central bakeries sold unpackaged in other outlets are classified as unpackaged/artisanal. In the specific case of in-store bakery counters (for example, in supermarkets), if baked goods are finished on-site but then packaged (for example, in a box or bag) with a barcode and price, set out in the store for sale in this packaging and sold like any other packaged food product (i.e. a customer takes the packaged item from a shelf) then this is classified as packaged. If however the baked good is finished on-site, displayed unpackaged but then placed in packaging as part of the transaction (i.e. a supermarket worker at an in-store bakery counter/a customer places it in a box/bag after it has been chosen, to allow it to be carried safely) this is still classified as unpackaged.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Baked Goods research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!