COMPETITIVE LANDSCAPE
Artisanal continues to dominate unpackaged products and overall lead
Artisanal is by far the leading producer of baked goods in Bosnia and Herzegovina, with the low remaining share between named players extremely fragmented. There is a strong demand for traditional baked goods in the country, such as fresh bread and pastries, and these artisanal producers strongly appeal to local consumers, for their cultural relevance and offer of freshness and authenticity and dominate unpackaged products.
Gusto E Sapore sees strongest growth thanks to steady gains in packaged cakes
Gusto E Sapore doo is showing the strongest company growth in 2025, despite only holding a marginal overall share. The player’s namesake Gusto E Sapore brand holds a small share in cakes, which it is seeing steady, incremental growth.
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Overview:
Understand the latest market trends and future growth opportunities for the Baked Goods industry in Bosnia and Herzegovina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Baked Goods industry in Bosnia and Herzegovina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Baked Goods in Bosnia and Herzegovina report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Baked Goods in Bosnia and Herzegovina?
- Which are the leading brands in Baked Goods in Bosnia and Herzegovina?
- How are products distributed in Baked Goods in Bosnia and Herzegovina?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Baked Goods?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Bosnia and Herzegovina?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Baked Goods in Bosnia and Herzegovina - Category analysis
KEY DATA FINDINGS
Bakes goods sees stable value growth due to inflated prices, while volume remains low
Price control measures squeeze profit margins on baked goods
Unpackaged pastries benefit from traditional, cultural relevance
Stable growth for baked goods thanks to baseline demand and frequent new product launches to sustain consumer interest
Health and wellness trends will influence new product developments
Sustainability trends gain momentum as waste reduction and energy efficiency drive change
Artisanal continues to dominate unpackaged products and overall lead
Gusto E Sapore sees strongest growth thanks to steady gains in packaged cakes
Specialists continue to lead distribution of baked goods, due to widespread availability and popularity of local bakeries
Retail e-commerce continues overall growth trend from a low base
Staple Foods in Bosnia and Herzegovina - Industry Overview
Positive sales continue, with value supported by high prices and volume meeting baseline demand
KEY DATA FINDINGS
Essential nature of products in staple foods supports ongoing demand
Health and wellness trends continue to influence product innovations and purchasing behaviours
Various sustainability trends noted in staple foods
Ongoing positive sales supported by baseline demand and elevated prices
A dual focus on health and wellness and cost efficiency expected
Costs remain under pressure and government price controls remain
Artisanal producers lead staple foods, thanks to cultural relevance of fresh bread and pastries
Zlatiborac shows strongest growth thanks to premium processed meat and innovative packaging solutions
Small local grocers remains the leading channel, albeit with supermarkets in hot pursuit
Retail e-commerce sees strong growth from a low base
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Baked Goods
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- Packaged Flat Bread
- Unpackaged Flat Bread
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- Packaged Leavened Bread
- Unpackaged Leavened Bread
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- Packaged Cakes
- Unpackaged Cakes
- Dessert Mixes
- Frozen Baked Goods
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- Packaged Pastries
- Unpackaged Pastries
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- Sweet Pies and Tarts
- Frozen Cakes, Sweet Pies and Tarts
Baked Goods
This is the aggregation of bread, pastries, dessert mixes, frozen baked goods and cakes. Note: in most cases, baked goods from in-store bakeries are classified under unpackaged/artisanal. While many such offerings may be finished on-site, they are often prepared, then frozen or par-baked, at other locations. Such production models are very important for supermarket in-store bakeries, which are often used to drive traffic and fill stores with appetising aromas, but for which the labour resources required to run a full-service scratch bakery are not always available. Baked goods baked from central bakeries sold unpackaged in other outlets are classified as unpackaged/artisanal. In the specific case of in-store bakery counters (for example, in supermarkets), if baked goods are finished on-site but then packaged (for example, in a box or bag) with a barcode and price, set out in the store for sale in this packaging and sold like any other packaged food product (i.e. a customer takes the packaged item from a shelf) then this is classified as packaged. If however the baked good is finished on-site, displayed unpackaged but then placed in packaging as part of the transaction (i.e. a supermarket worker at an in-store bakery counter/a customer places it in a box/bag after it has been chosen, to allow it to be carried safely) this is still classified as unpackaged.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Baked Goods research and analysis database.
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