COMPETITIVE LANDSCAPE
Penam s.r.o. leads baked goods through strong brands and extensive distribution
Penam s.r.
Billa sro drives dynamic growth in Czech baked goods through its private label ranges
Billa s.r.
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Overview:
Understand the latest market trends and future growth opportunities for the Baked Goods industry in Czech Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Baked Goods industry in Czech Republic, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Baked Goods in Czech Republic report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Baked Goods in Czech Republic?
- Which are the leading brands in Baked Goods in Czech Republic?
- How are products distributed in Baked Goods in Czech Republic?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Baked Goods?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Czech Republic?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Baked Goods in the Czech Republic - Category analysis
KEY DATA FINDINGS
Baked goods grows as consumers favour premium, healthier, and convenient options
Baked goods value sales grow as Czech consumers shift towards quality and premium options
Pastries lead baked goods growth driven by premiumisation and artisanal trends
Baked goods sales are set to grow in value despite stagnant volume
Health-focused innovation will drive growth in wholegrain, functional, and gluten-free baked goods
Sustainability in baked goods is set to focus on waste reduction, packaging, and energy-efficient production
Penam s.r.o. leads baked goods through strong brands and extensive distribution
Billa sro drives dynamic growth in Czech baked goods through its private label ranges
Hypermarkets lead baked goods distribution despite share erosion
Food/drink/tobacco specialists drive growth through offering premium goods
Staple Foods in the Czech Republic - Industry Overview
Premiumisation, innovation and health trends shape growth in staple foods
KEY DATA FINDINGS
Value growth is driven by higher prices and an ongoing reliance on promotions
Rising health awareness drives demand for cleaner and higher-protein staple foods
Sustainability and convenience trends reshape staple food production and consumption
Premiumisation and innovation are set to drive steady value growth in staple foods
Convenient, healthier and free-from options are set to influence product innovation
Retail e-commerce is set to gain share as subscription models and bundled promotions increase
Penam maintains its leadership in Czech staple foods despite a modest share decline
Lidl Ceska republika drives private label growth and reshapes competition in staple foods
Hypermarkets remains the leading channel for staple foods despite a slight share decline
Discounters and retail e-commerce drive dynamic shifts in staple food distribution
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Baked Goods
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- Packaged Flat Bread
- Unpackaged Flat Bread
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- Packaged Leavened Bread
- Unpackaged Leavened Bread
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- Packaged Cakes
- Unpackaged Cakes
- Dessert Mixes
- Frozen Baked Goods
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- Packaged Pastries
- Unpackaged Pastries
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- Sweet Pies and Tarts
- Frozen Cakes, Sweet Pies and Tarts
Baked Goods
This is the aggregation of bread, pastries, dessert mixes, frozen baked goods and cakes. Note: in most cases, baked goods from in-store bakeries are classified under unpackaged/artisanal. While many such offerings may be finished on-site, they are often prepared, then frozen or par-baked, at other locations. Such production models are very important for supermarket in-store bakeries, which are often used to drive traffic and fill stores with appetising aromas, but for which the labour resources required to run a full-service scratch bakery are not always available. Baked goods baked from central bakeries sold unpackaged in other outlets are classified as unpackaged/artisanal. In the specific case of in-store bakery counters (for example, in supermarkets), if baked goods are finished on-site but then packaged (for example, in a box or bag) with a barcode and price, set out in the store for sale in this packaging and sold like any other packaged food product (i.e. a customer takes the packaged item from a shelf) then this is classified as packaged. If however the baked good is finished on-site, displayed unpackaged but then placed in packaging as part of the transaction (i.e. a supermarket worker at an in-store bakery counter/a customer places it in a box/bag after it has been chosen, to allow it to be carried safely) this is still classified as unpackaged.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Baked Goods research and analysis database.
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