COMPETITIVE LANDSCAPE
Bimbo expands bread portfolio from tradition to functionality
Bimbo de Colombia SA is the leading player in baked goods, with Productos Ramo SA being the only other player with a double-digit company share. However, the overall largest company share is held by private label (combined), albeit by a small margin.
Corona brand demonstrates how value growth can be inflated by high prices, while volume contradicts the performance
Cía Nacional de Chocolates SA is cited as cited as an example of a company showing value growth in dessert mixes in baked goods with its Corona brand. However, it is also noted that this value growth is price-driven, with volume sales in contradiction.
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Overview:
Understand the latest market trends and future growth opportunities for the Baked Goods industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Baked Goods industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Baked Goods in Colombia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Baked Goods in Colombia?
- Which are the leading brands in Baked Goods in Colombia?
- How are products distributed in Baked Goods in Colombia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Baked Goods?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Colombia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Baked Goods in Colombia - Category analysis
KEY DATA FINDINGS
Sales of baked goods return to stronger growth
Bread remains a mainstay in local cuisine, although bakeries are facing some challenges
Packaged flat bread benefits from sales in discounters and new formulations
Collaborations and flavour innovation to drive growth in baked goods
Gluten-free claims are set to grow in importance
“Fresh from the oven” options will rise in convenience stores
Bimbo expands bread portfolio from tradition to functionality
Corona brand demonstrates how value growth can be inflated by high prices, while volume contradicts the performance
Food/drink/tobacco specialists remains the leading channel for baked goods
Convenience stores strengthen role in baked goods
Staple Foods in Colombia - Industry Overview
Positive sales in both value and volume, supported by home cooking trends
KEY DATA FINDINGS
Home meal preparation and budget-friendly options drive sales
Growing focus on quality, despite ongoing price sensitivity
Evolving lifestyles and global cultural influences reshape consumer preferences
Ongoing positive sales, supported by polarised trends of premiumisation and affordability
Ongoing health and wellness trends focus on nutritional options — even at higher prices
Expansion of convenience stores in line with urbanisation
Zenú, Bimbo, and Diana all in close brand competition, with combined private label holding the largest share
Nutrimenti de Colombia benefits from broad portfolio penetration, while Option meets modern demands
Small local grocers remain a cornerstone in distribution, but are facing rising competition from modern outlets
Convenience stores rise as a key distribution channel for busy urban consumers
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Baked Goods
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- Packaged Flat Bread
- Unpackaged Flat Bread
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- Packaged Leavened Bread
- Unpackaged Leavened Bread
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- Packaged Cakes
- Unpackaged Cakes
- Dessert Mixes
- Frozen Baked Goods
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- Packaged Pastries
- Unpackaged Pastries
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- Sweet Pies and Tarts
- Frozen Cakes, Sweet Pies and Tarts
Baked Goods
This is the aggregation of bread, pastries, dessert mixes, frozen baked goods and cakes. Note: in most cases, baked goods from in-store bakeries are classified under unpackaged/artisanal. While many such offerings may be finished on-site, they are often prepared, then frozen or par-baked, at other locations. Such production models are very important for supermarket in-store bakeries, which are often used to drive traffic and fill stores with appetising aromas, but for which the labour resources required to run a full-service scratch bakery are not always available. Baked goods baked from central bakeries sold unpackaged in other outlets are classified as unpackaged/artisanal. In the specific case of in-store bakery counters (for example, in supermarkets), if baked goods are finished on-site but then packaged (for example, in a box or bag) with a barcode and price, set out in the store for sale in this packaging and sold like any other packaged food product (i.e. a customer takes the packaged item from a shelf) then this is classified as packaged. If however the baked good is finished on-site, displayed unpackaged but then placed in packaging as part of the transaction (i.e. a supermarket worker at an in-store bakery counter/a customer places it in a box/bag after it has been chosen, to allow it to be carried safely) this is still classified as unpackaged.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Baked Goods research and analysis database.
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