COMPETITIVE LANDSCAPE
Artisanal and in-house bakeries drive freshness-led market dominance
There is no single leading branded company within baked goods in Cameroon, as the market remains overwhelmingly dominated by unpackaged, artisanal baked goods produced by hundreds of local bakeries and in-house supermarket bakeries. In the English section, “blockade” and English bread remains popular, while in the dominant French region, 100g croissants, 200g and 300g baguettes, and gluten free bread dominate.
Supermarkets benefit from urban consumers’ growing preference for convenience and hygiene
In-house supermarket bakeries, such as those operated by major retailers like Santa Lucia, DOVV, Carrefour and Casino, were the most dynamic players within the formal retail segment in 2025. These in-store bakeries benefited from urban consumers’ growing preference for convenience and hygiene, while also experimenting with new recipes using local wheat substitutes, such as cassava and plantain flour, in line with government policy shifts.
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Overview:
Understand the latest market trends and future growth opportunities for the Baked Goods industry in Cameroon with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Baked Goods industry in Cameroon, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Baked Goods in Cameroon report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Baked Goods in Cameroon?
- Which are the leading brands in Baked Goods in Cameroon?
- How are products distributed in Baked Goods in Cameroon?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Baked Goods?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Cameroon?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Baked Goods in Cameroon - Category analysis
KEY DATA FINDINGS
Government price controls and local flours drive growth
Price stabilisation and local flour integration sustain bread-led growth
Unpackaged leavened bread is the most dynamic category
Bread to anchor growth, with artisanal cakes, flatbreads, and local packaged pastries adding momentum
Affordability will dominate, but healthier baked goods will carve out a small urban niche
Policy reforms and local flour mandates
Artisanal and in-house bakeries drive freshness-led market dominance
Supermarkets benefit from urban consumers’ growing preference for convenience and hygiene
Small local grocers maintain their lead
Supermarket’s dynamic growth driven by variety, freshness, and in-house consumption
Staple Foods in Cameroon - Industry Overview
Resilient demand amid inflation and supply-side pressures
KEY DATA FINDINGS
Affordability front and centre: budget pressures drive shift to cheaper staples
Private label surge: retailers expand affordable in-house ranges
Affordable staples and premium pockets: the twin engines of market growth
Policy-driven self-sufficiency to reshape staple production in core categories
Rising health awareness and busier lifestyles drive demand for more convenient and healthier staples among urban shoppers
Olam leverages diversified rice portfolio and fortified brands
Low-cost strategy, diversified product offering, and strategic local partnerships drive dynamic growth of Francap Distribution
Small local grocers lead with micro-unit sales to meet daily nutritional demand amid cost-pressure environment
Supermarkets emerge as growth hotspots with in-house brands and promotions
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Baked Goods
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- Packaged Flat Bread
- Unpackaged Flat Bread
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- Packaged Leavened Bread
- Unpackaged Leavened Bread
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- Packaged Cakes
- Unpackaged Cakes
- Dessert Mixes
- Frozen Baked Goods
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- Packaged Pastries
- Unpackaged Pastries
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- Sweet Pies and Tarts
- Frozen Cakes, Sweet Pies and Tarts
Baked Goods
This is the aggregation of bread, pastries, dessert mixes, frozen baked goods and cakes. Note: in most cases, baked goods from in-store bakeries are classified under unpackaged/artisanal. While many such offerings may be finished on-site, they are often prepared, then frozen or par-baked, at other locations. Such production models are very important for supermarket in-store bakeries, which are often used to drive traffic and fill stores with appetising aromas, but for which the labour resources required to run a full-service scratch bakery are not always available. Baked goods baked from central bakeries sold unpackaged in other outlets are classified as unpackaged/artisanal. In the specific case of in-store bakery counters (for example, in supermarkets), if baked goods are finished on-site but then packaged (for example, in a box or bag) with a barcode and price, set out in the store for sale in this packaging and sold like any other packaged food product (i.e. a customer takes the packaged item from a shelf) then this is classified as packaged. If however the baked good is finished on-site, displayed unpackaged but then placed in packaging as part of the transaction (i.e. a supermarket worker at an in-store bakery counter/a customer places it in a box/bag after it has been chosen, to allow it to be carried safely) this is still classified as unpackaged.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Baked Goods research and analysis database.
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