PROSPECTS AND OPPORTUNITIES
Retail volume sales set to record steady growth as inflation eases
Over the forecast period, retail volume sales of baked goods are set to experience steady, albeit undynamic, growth as inflationary pressures continue to ease. Leavened bread is expected to contribute significantly to overall sales.
Need for indulgence and convenience to remain key drivers of future growth
The need for indulgence and convenience will continue to be key drivers of growth within baked goods in the UK. Players are investing in higher-quality ingredients and expanding flavour options, which are attributes local consumers are willing to pay a premium for.
Innovation focus on health will help expand audience and increase consumption occasions
The health trend is expected to gain further momentum as concerns about ultra-processed foods (UPFs) intensify. Bread manufacturers are likely to continue investing in alternative flours, such as whole grain and gluten-free options, to attract health-conscious consumers and the increasing number of non-coeliac consumers who aim to reduce their gluten intake for lifestyle or general health reasons.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Baked Goods industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Baked Goods industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Baked Goods in United Kingdom report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Baked Goods in United Kingdom?
- Which are the leading brands in Baked Goods in United Kingdom?
- How are products distributed in Baked Goods in United Kingdom?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Baked Goods?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in United Kingdom?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Baked Goods in the United Kingdom - Category analysis
KEY DATA FINDINGS
Retail volume sales return to growth as inflationary pressures ease
Demand for premium products starts to recover as consumer confidence improves
Rising concerns around UPFs and HFSS drive innovation
Retail volume sales set to record steady growth as inflation eases
Need for indulgence and convenience to remain key drivers of future growth
Innovation focus on health will help expand audience and increase consumption occasions
Staple Foods in the United Kingdom - Industry Overview
Staple foods in 2024: The big picture
Key trends in 2024
Competitive Landscape
Channel developments
What next for staple foods?
DISCLAIMER
The following categories and subcategories are included:
Baked Goods
-
-
- Packaged Flat Bread
- Unpackaged Flat Bread
-
- Packaged Leavened Bread
- Unpackaged Leavened Bread
-
-
- Packaged Cakes
- Unpackaged Cakes
- Dessert Mixes
- Frozen Baked Goods
-
- Packaged Pastries
- Unpackaged Pastries
-
- Sweet Pies and Tarts
- Frozen Cakes, Sweet Pies and Tarts
Baked Goods
This is the aggregation of bread, pastries, dessert mixes, frozen baked goods and cakes. Note: in most cases, baked goods from in-store bakeries are classified under unpackaged/artisanal. While many such offerings may be finished on-site, they are often prepared, then frozen or par-baked, at other locations. Such production models are very important for supermarket in-store bakeries, which are often used to drive traffic and fill stores with appetising aromas, but for which the labour resources required to run a full-service scratch bakery are not always available. Baked goods baked from central bakeries sold unpackaged in other outlets are classified as unpackaged/artisanal. In the specific case of in-store bakery counters (for example, in supermarkets), if baked goods are finished on-site but then packaged (for example, in a box or bag) with a barcode and price, set out in the store for sale in this packaging and sold like any other packaged food product (i.e. a customer takes the packaged item from a shelf) then this is classified as packaged. If however the baked good is finished on-site, displayed unpackaged but then placed in packaging as part of the transaction (i.e. a supermarket worker at an in-store bakery counter/a customer places it in a box/bag after it has been chosen, to allow it to be carried safely) this is still classified as unpackaged.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Baked Goods research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!