PROSPECTS AND OPPORTUNITIES
Plant-based dairy products increasingly seen as processed industry, more distanced from the natural trend
Due to vegan and vegetarian diets being structured around natural foods such as fruits and vegetables, plant-based dairy options have always been pictured as natural and healthy products. However, with the development of the category and the rise of processed brands, natural has given way to industrial processes and additives to improve the flavour and overall characteristics of these products, which has led to processed and ultra-processed options in this category.
More dairy categories to be explored by plant-based brands
Plant-based dairy in Brazil is set to see retail volume and current value growth throughout the forecast period. As plant-based products grow both in terms of assortment and channel distribution, attracting and gaining more consumers, the diversification of portfolios is expected in the coming years.
Offering functionality in plant-based dairy adds value and justifies higher prices
The evolution of plant-based dairy is on the same path as the overall food industry. Therefore, functionality trends, such as the addition of protein, already spotted in plant-based milk, represented mostly by Nude and Not Milk, should enter more categories, taking advantage of their natural sources, such as soy, oats, and nuts.
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Overview:
Understand the latest market trends and future growth opportunities for the Plant-based Dairy industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Plant-based Dairy industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Plant-based Dairy in Brazil report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Plant-based Dairy in Brazil?
- Which are the leading brands in Plant-based Dairy in Brazil?
- How are products distributed in Plant-based Dairy in Brazil?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Plant-based Dairy?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Brazil?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Plant-Based Dairy in Brazil - Category analysis
KEY DATA FINDINGS
The evolution of plant-based dairy attracts consumers
Plant-based options which replicate characteristics of traditional products are positive for the category
Collaborations reinforce the healthy nature of vegan products and attract more consumers
Plant-based dairy products increasingly seen as processed industry, more distanced from the natural trend
More dairy categories to be explored by plant-based brands
Offering functionality in plant-based dairy adds value and justifies higher prices
Dairy Products and Alternatives in Brazil - Industry Overview
Dairy products and alternatives in 2024: The big picture
Key trends in 2024
Competitive landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
The following categories and subcategories are included:
Plant-based Dairy
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- Soy Drinks
- Other Plant-based Milk
- Plant-based Yoghurt
- Plant-based Cheese
Plant-based Dairy
This is the aggregation of plant-based milk, plant-based yoghurt and plant-based cheese. Please note that plant-based dairy products that are not milk, yoghurt or cheese are tracked under their core dairy categories (e.g. powder milk, margarine and spreads, coffee whiteners etc.)
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Plant-based Dairy research and analysis database.
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