PROSPECTS AND OPPORTUNITIES
Plant-based dairy set to benefit from shifts in consumer behaviour
Brazil's plant-based dairy category is set to see sales growth throughout the forecast period to 2030. This upward trajectory reflects a sustained increase in demand rather than mere inflation-driven value growth.
Health and wellness trend set to inform plant-based innovation
Health and wellness developments are accelerating in Brazil's plant-based dairy market, transforming it from a niche alternative into a mainstream functional food category. Consumers, particularly urban flexitarians and millennials facing lactose intolerance, are prioritising better-for-you attributes like a lower saturated fat content, clean labels free of additives, and natural/organic formulations that deliver tangible benefits, such as gut health through probiotic-enriched oat and soy yogurt.
Decrees aim at fair competition among animal and plant-based dairy, with clearer labelling
Legislative developments in Brazil's plant-based dairy category in 2025 focused on establishing clearer labelling standards and quality requirements to prevent consumer confusion and ensure fair competition with traditional dairy. The Ministry of Agriculture, Livestock, and Supply (MAPA) advanced Ordinance SDA/MAPA No.
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Overview:
Understand the latest market trends and future growth opportunities for the Plant-based Dairy industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Plant-based Dairy industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Plant-based Dairy in Brazil report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Plant-based Dairy in Brazil?
- Which are the leading brands in Plant-based Dairy in Brazil?
- How are products distributed in Plant-based Dairy in Brazil?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Plant-based Dairy?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Brazil?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Plant-Based Dairy in Brazil - Category analysis
KEY DATA FINDINGS
Plant-based dairy sees strong value growth in 2025 as prices rise
Ades retains the lead in 2025 but faces mounting competition as demand grows
Supermarkets benefit from visibility, accessibility and choice
Plant-based dairy set to benefit from shifts in consumer behaviour
Health and wellness trend set to inform plant-based innovation
Decrees aim at fair competition among animal and plant-based dairy, with clearer labelling
Dairy Products and Alternatives in Brazil - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
The following categories and subcategories are included:
Plant-based Dairy
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- Soy Drinks
- Other Plant-based Milk
- Plant-based Yoghurt
- Plant-based Cheese
Plant-based Dairy
This is the aggregation of plant-based milk, plant-based yoghurt and plant-based cheese. Please note that plant-based dairy products that are not milk, yoghurt or cheese are tracked under their core dairy categories (e.g. powder milk, margarine and spreads, coffee whiteners etc.)
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Plant-based Dairy research and analysis database.
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