PROSPECTS AND OPPORTUNITIES
Positive outlook as plant-based dairy anticipates diversification
Overall, plant-based dairy in South Africa is projected to continue its fast upward trajectory in retail volume and value (constant 2025 prices) sales over the forecast period. The category performance is expected to continue to be primarily driven by the growing awareness of and demand for plant-based milk.
Functional benefits to spur adoption and category growth
Looking ahead, innovation in plant-based dairy is expected to increasingly focus on nutritional enhancement, particularly around protein content and the inclusion of essential vitamins and minerals. These products are often criticised for lacking the nutritional density found in traditional dairy products, which presents a key opportunity for brand owners to differentiate and add value to their offerings.
Manufacturers, retailers and consumers await food labelling changes
Like regular dairy categories, changes to food labelling regulations in South Africa, with a focus on products that are high in sugar, saturated fats, and sodium, will have an impact on plant-based dairy in South Africa. The Department of Health has published draft regulations proposing mandatory front-of-pack warning labels for pre-packaged foods that exceed specific thresholds for these nutrients or contain artificial sweeteners.
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Overview:
Understand the latest market trends and future growth opportunities for the Plant-based Dairy industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Plant-based Dairy industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Plant-based Dairy in South Africa report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Plant-based Dairy in South Africa?
- Which are the leading brands in Plant-based Dairy in South Africa?
- How are products distributed in Plant-based Dairy in South Africa?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Plant-based Dairy?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in South Africa?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Plant-Based Dairy in South Africa - Category analysis
KEY DATA FINDINGS
Other plant-based milk enjoys health, ethical, format and lifestyle competitive advantages
Lower-priced options gain momentum in plant-based dairy
E-commerce emerges through dynamic platforms
Positive outlook as plant-based dairy anticipates diversification
Functional benefits to spur adoption and category growth
Manufacturers, retailers and consumers await food labelling changes
Dairy Products and Alternatives in South Africa - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
APPENDIX
DISCLAIMER
The following categories and subcategories are included:
Plant-based Dairy
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- Soy Drinks
- Other Plant-based Milk
- Plant-based Yoghurt
- Plant-based Cheese
Plant-based Dairy
This is the aggregation of plant-based milk, plant-based yoghurt and plant-based cheese. Please note that plant-based dairy products that are not milk, yoghurt or cheese are tracked under their core dairy categories (e.g. powder milk, margarine and spreads, coffee whiteners etc.)
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Plant-based Dairy research and analysis database.
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