PROSPECTS AND OPPORTUNITIES
Plant-based dairy set to return to growth in retail volume terms
Retail volume sales of plant-based dairy are projected to see a return to growth from 2026, backed by an anticipated improvement in the economy. In July 2025, the Norwegian central bank took the decision to lower interest rates, while inflation continues to show signs of stability.
Natural, organic and high protein products set to thrive
While sales of plant-based dairy are being fuelled by concerns around sustainability and animal welfare, the category is also benefiting from the increasing focus on health and wellness in Norway. For instance, there is a growing awareness of food intolerances, such as lactose intolerance, which should benefit sales of plant-based dairy.
Local players set to play a key role in building and developing plant-based dairy
Plant-based dairy witnessed few significant new product launches towards the end of the review period. This was due to inflationary pressure on costs and prices for companies, retailers and consumers.
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Overview:
Understand the latest market trends and future growth opportunities for the Plant-based Dairy industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Plant-based Dairy industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Plant-based Dairy in Norway report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Plant-based Dairy in Norway?
- Which are the leading brands in Plant-based Dairy in Norway?
- How are products distributed in Plant-based Dairy in Norway?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Plant-based Dairy?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Norway?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Plant-Based Dairy in Norway - Category analysis
KEY DATA FINDINGS
High prices put pressure on volume sales of plant-based dairy
Alpro leads but faces increasing competition from local rivals
Discounters and supermarkets continue to dominate thanks to their wide product range
Plant-based dairy set to return to growth in retail volume terms
Natural, organic and high protein products set to thrive
Local players set to play a key role in building and developing plant-based dairy
Dairy Products and Alternatives in Norway - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
The following categories and subcategories are included:
Plant-based Dairy
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- Soy Drinks
- Other Plant-based Milk
- Plant-based Yoghurt
- Plant-based Cheese
Plant-based Dairy
This is the aggregation of plant-based milk, plant-based yoghurt and plant-based cheese. Please note that plant-based dairy products that are not milk, yoghurt or cheese are tracked under their core dairy categories (e.g. powder milk, margarine and spreads, coffee whiteners etc.)
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Plant-based Dairy research and analysis database.
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