PROSPECTS AND OPPORTUNITIES
Value sales to be driven by sour milk products and functional yoghurt
Over the forecast period, retail sales of yoghurt and sour milk products in Spain are set to record a 3% current value CAGR (2025 constant value CAGR of 1%) to reach EUR3.1 billion.
Health and wellness trend to drive further innovation
The health and wellness trend will continue to be a significant driver of innovation for yoghurt and sour milk products in Spain over the forecast period. Growing consumer interest in products that offer a more holistic approach to wellbeing will lead to a surge in demand for "all-in-one" options that address multiple health needs, such as gut health, immune defence, and energy.
Danone aims to drive sustainable packaging initiatives in Spain
Sustainability is likely to play an increasingly important role in yoghurt and sour milk products over the forecast period, driven by the proactive efforts of major players such as Danone. While many sustainability initiatives currently stem from government authorities or corporations rather than consumer demand, this is expected to change as public awareness grows.
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Overview:
Understand the latest market trends and future growth opportunities for the Yoghurt and Sour Milk Products industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Yoghurt and Sour Milk Products industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Yoghurt and Sour Milk Products in Spain report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Yoghurt and Sour Milk Products in Spain?
- Which are the leading brands in Yoghurt and Sour Milk Products in Spain?
- How are products distributed in Yoghurt and Sour Milk Products in Spain?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Yoghurt and Sour Milk Products?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Spain?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Yoghurt and Sour Milk Products in Spain - Category analysis
KEY DATA FINDINGS
Rising gut health awareness supports dynamic growth of sour milk products
Mixed results for leader Danone as it loses further share to private label
Dominance of supermarkets driven by nationwide coverage and expanding network
Value sales to be driven by sour milk products and functional yoghurt
Health and wellness trend to drive further innovation
Danone aims to drive sustainable packaging initiatives in Spain
Dairy Products and Alternatives in Spain - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
Yoghurt and Sour Milk Products
This is the aggregation of sour milk products and yoghurt. Note: Plant-based yoghurt and sour milk products should be excluded from this category and tracked under plant-based yoghurt.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Yoghurt and Sour Milk Products research and analysis database.
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