PROSPECTS AND OPPORTUNITIES
Natural and healthy image should help drive sales of yoghurt and sour milk products
Yoghurt and sour milk products should continue to benefit from the perception of being a natural and healthy product with sales expected to maintain growth in both volume and value terms. These products have a long and traditional consumption history across consumers of all ages and incomes and are increasingly becoming a significant part of breakfast, snacks between meals and a key component of healthy diets.
High protein yoghurt set to support growth and development
Beyond Greek and Greek type yoghurt, the forecast period is also expected to witness a more rapid development of health and wellness products, especially through the entry of more high protein yoghurt products. Danone was the first player to invest in this area with the launch YoPro high protein yoghurt and it faced little competition until 2025, when Lactalis and Fabrica de Lapte Brasov SA entered this area of the market.
Competition set to heat up with EU funds supporting the establishment of new dairies
Yoghurt and sour milk products will continue to be dominated by international companies. However, structural EU funds are expected to be invested in the establishment of new dairy companies.
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Overview:
Understand the latest market trends and future growth opportunities for the Yoghurt and Sour Milk Products industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Yoghurt and Sour Milk Products industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Yoghurt and Sour Milk Products in Romania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Yoghurt and Sour Milk Products in Romania?
- Which are the leading brands in Yoghurt and Sour Milk Products in Romania?
- How are products distributed in Yoghurt and Sour Milk Products in Romania?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Yoghurt and Sour Milk Products?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Romania?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Yoghurt and Sour Milk Products in Romania - Category analysis
KEY DATA FINDINGS
Sales stagnate due to price rises but kefir shows strong promise
Local players dominate the market
Private label key to the success of modern grocery retailers
Natural and healthy image should help drive sales of yoghurt and sour milk products
High protein yoghurt set to support growth and development
Competition set to heat up with EU funds supporting the establishment of new dairies
Dairy Products and Alternatives in Romania - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
Yoghurt and Sour Milk Products
This is the aggregation of sour milk products and yoghurt. Note: Plant-based yoghurt and sour milk products should be excluded from this category and tracked under plant-based yoghurt.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Yoghurt and Sour Milk Products research and analysis database.
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