PROSPECTS AND OPPORTUNITIES
Development and growth is expected across yoghurt in the forecast period
Retail value (constant 2025 prices) sales of yoghurt and sour milk products are expected to continue to grow strongly over the forecast period across yoghurt categories. However, sour milk products is predicted to remain a negligible category.
Stronger competition is to be expected within yoghurt
The competition within yoghurt is expected to intensify over the forecast period, given the entry of new brands during the review period. For example, the Indonesian brand Cimory has a portfolio that includes a range of single-serve drinking yoghurts in various fruit flavours, such as tropical fruit, mixed berry, and mango.
Players leverage digital capabilities to reach consumers
Players are expected to leverage digital platforms in their operations increasingly, integrating digital capabilities in various aspects of business, from marketing to distribution. For example, Asahi Group Holdings Southeast Asia, the owner of the Goodday brand, utilised QR codes integrated into product packaging for its “Magical Japan Adventure” campaign in 2025.
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Overview:
Understand the latest market trends and future growth opportunities for the Yoghurt and Sour Milk Products industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Yoghurt and Sour Milk Products industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Yoghurt and Sour Milk Products in Philippines report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Yoghurt and Sour Milk Products in Philippines?
- Which are the leading brands in Yoghurt and Sour Milk Products in Philippines?
- How are products distributed in Yoghurt and Sour Milk Products in Philippines?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Yoghurt and Sour Milk Products?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Philippines?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Yoghurt and Sour Milk Products in the Philippines - Category analysis
KEY DATA FINDINGS
Drinking yoghurt continues to shape the category in 2025
Yakult Philippines focuses on expanding production, distribution and the consumer base
Supermarkets remains the dominant distribution channel in 2025, but e-commerce adds dynamism to the category
Development and growth is expected across yoghurt in the forecast period
Stronger competition is to be expected within yoghurt
Players leverage digital capabilities to reach consumers
Dairy Products and Alternatives in the Philippines - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
Yoghurt and Sour Milk Products
This is the aggregation of sour milk products and yoghurt. Note: Plant-based yoghurt and sour milk products should be excluded from this category and tracked under plant-based yoghurt.
See all of our definitionsWhy buy this report?
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- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Yoghurt and Sour Milk Products research and analysis database.
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