PROSPECTS AND OPPORTUNITIES
Functional health and natural benefits to support future growth
Sales of yoghurt and sour milk products in Germany are expected to rise steadily over the forecast period, driven by the growing consumer focus on health and wellness. A key factor behind this trend is the increasing popularity of probiotics which are known for their positive effects on gut health and immunity.
Kefir to capitalise on mainstream appeal
Germany’s sour milk category is seeing a stronger emphasis on heathy, functional foods. In the past, products such as kefir and skyr have led this shift and found a way into the mainstream, expanding the national product offer.
Sustainability and flavour will combine to win over consumers
The future of yoghurt and sour milk products in Germany will be shaped by consumer demand for more sustainable, yet tasty and fun products. While sustainability will remain a priority when grocery shopping, consumers are also looking for fun, such as nostalgic or exotic flavours they encountered on their holidays, or even social media.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Yoghurt and Sour Milk Products industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Yoghurt and Sour Milk Products industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Yoghurt and Sour Milk Products in Germany report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Yoghurt and Sour Milk Products in Germany?
- Which are the leading brands in Yoghurt and Sour Milk Products in Germany?
- How are products distributed in Yoghurt and Sour Milk Products in Germany?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Yoghurt and Sour Milk Products?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Germany?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Yoghurt and Sour Milk Products in Germany - Category analysis
KEY DATA FINDINGS
Price sensitivity drives demand for promotional deals and private label
Retailers have a strong competitive advantage
Discounters take the lead by delivering competitive prices and value
Functional health and natural benefits to support future growth
Kefir to capitalise on mainstream appeal
Sustainability and flavour will combine to win over consumers
Dairy Products and Alternatives in Germany - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
Yoghurt and Sour Milk Products
This is the aggregation of sour milk products and yoghurt. Note: Plant-based yoghurt and sour milk products should be excluded from this category and tracked under plant-based yoghurt.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Yoghurt and Sour Milk Products research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!