PROSPECTS AND OPPORTUNITIES
Strong consumer awareness of health benefits associated with yoghurt set to mitigate strong declines
In 2024, the health and wellness trend is impacting several industries, including dairy products and alternatives, based on the high levels of vitamins and minerals found in these products. However, the category to be impacted the most by the health and wellness trend is yoghurt, based on numerous health benefits associated with it.
Tempered growth for sour milk products in the medium to long term
The substantial price increase anticipated for sour milk products over the forecast period is likely to make it challenging to sustain retail volumes. This is mainly because lower-income South Africans, who are the primary consumers of these products and most affected by price hikes, will struggle to afford them.
Lactose free offerings projected to expand
Yoghurt has been witnessing a rise in innovation, particularly with the introduction of lactose free options created for consumers with lactose intolerance. Brands such as Lancewood, Parmalat Easygest, Clover Nolac, and various private label options offer lactose free yoghurt, and it is anticipated that flavour innovation will lean towards more indulgent varieties in the coming years.
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Overview:
Understand the latest market trends and future growth opportunities for the Yoghurt and Sour Milk Products industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Yoghurt and Sour Milk Products industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Yoghurt and Sour Milk Products in South Africa report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Yoghurt and Sour Milk Products in South Africa?
- Which are the leading brands in Yoghurt and Sour Milk Products in South Africa?
- How are products distributed in Yoghurt and Sour Milk Products in South Africa?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Yoghurt and Sour Milk Products?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in South Africa?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Yoghurt and Sour Milk Products in South Africa - Category analysis
KEY DATA FINDINGS
Sour milk products remains strongest performer in the category
Diversity of Danone’s products provides stable growth
Small-scale dairy producer awarded yoghurt accolade via innovation
Strong consumer awareness of health benefits associated with yoghurt set to mitigate strong declines
Tempered growth for sour milk products in the medium to long term
Lactose free offerings projected to expand
Dairy Products and Alternatives in South Africa - Industry Overview
Dairy products and alternatives in 2024: The big picture
Key trends in 2024
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
Yoghurt and Sour Milk Products
This is the aggregation of sour milk products and yoghurt. Note: Plant-based yoghurt and sour milk products should be excluded from this category and tracked under plant-based yoghurt.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Yoghurt and Sour Milk Products research and analysis database.
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