PROSPECTS AND OPPORTUNITIES
Strong investments in flavours and packaging to meet changing consumer demand
The forecast period outlook is optimistic for yoghurt and sour milk products, supported by continued innovation, evolving consumer preferences and retailer investments. Flavour innovation is expected to remain a key growth driver, with manufacturers likely to introduce more adventurous and functional variants to capture consumer interest.
Health and wellness to shape new product developments
Health and wellness is expected to remain central to the development of yoghurt and sour milk products over the forecast period. Manufacturers are increasingly responding to consumer demand for functional benefits, with higher-protein formulations gaining traction.
Food labelling changes to help consumers make healthier choices
Yoghurt and sour milk products players and consumers are also awaiting the implementation of new legislation regarding food labelling in South Africa. The legislation remains under consideration, but it is particularly geared towards products that are high in sugar, saturated fats and sodium.
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Overview:
Understand the latest market trends and future growth opportunities for the Yoghurt and Sour Milk Products industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Yoghurt and Sour Milk Products industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Yoghurt and Sour Milk Products in South Africa report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Yoghurt and Sour Milk Products in South Africa?
- Which are the leading brands in Yoghurt and Sour Milk Products in South Africa?
- How are products distributed in Yoghurt and Sour Milk Products in South Africa?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Yoghurt and Sour Milk Products?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in South Africa?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Yoghurt and Sour Milk Products in South Africa - Category analysis
KEY DATA FINDINGS
Functional and cultural aspects push fast growth for sour milk products
Private label’s offer develops along premiumisation lines
Forecourt retailers make gains by catering to modern lifestyles
Strong investments in flavours and packaging to meet changing consumer demand
Health and wellness to shape new product developments
Food labelling changes to help consumers make healthier choices
Dairy Products and Alternatives in South Africa - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
APPENDIX
DISCLAIMER
Yoghurt and Sour Milk Products
This is the aggregation of sour milk products and yoghurt. Note: Plant-based yoghurt and sour milk products should be excluded from this category and tracked under plant-based yoghurt.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Yoghurt and Sour Milk Products research and analysis database.
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