PROSPECTS AND OPPORTUNITIES
Increased focus on health and product diversification set to contribute to growth
In the forecast period, retail sales of yoghurt and sour milk products are set to grow at a current value CAGR of 3% (2025 constant value CAGR of 1%) to reach EUR3.0 billion in 2030, with all categories expected to see sales rise.
The natural, healthy profile of protein-rich Greek yoghurt will be highlighted
In the forthcoming years, wellness will continue to play a central role in consumers’ purchasing decisions within yoghurt and sour milk products in Italy. This trend, which gained momentum in recent years, highlights a growing preference for products perceived to offer health benefits.
Product development, production processes, and sustainability likely to be areas of innovation
In yoghurt and sour milk products in Italy, innovation is expected to continue playing a pivotal role in renewing consumer interest and addressing diverse and complex needs. Primary avenues for innovation will include product development, production processes, and sustainability.
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Overview:
Understand the latest market trends and future growth opportunities for the Yoghurt and Sour Milk Products industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Yoghurt and Sour Milk Products industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Yoghurt and Sour Milk Products in Italy report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Yoghurt and Sour Milk Products in Italy?
- Which are the leading brands in Yoghurt and Sour Milk Products in Italy?
- How are products distributed in Yoghurt and Sour Milk Products in Italy?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Yoghurt and Sour Milk Products?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Italy?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Yoghurt and Sour Milk Products in Italy - Category analysis
KEY DATA FINDINGS
Focus on health drives growth for plain yoghurt and sour milk products
Danone continues lead, while Latteria NOM focuses on health as well as taste to drive growth
Large modern grocery retailers continue to dominate, but retail e-commerce grows from a low base
Increased focus on health and product diversification set to contribute to growth
The natural, healthy profile of protein-rich Greek yoghurt will be highlighted
Product development, production processes, and sustainability likely to be areas of innovation
Dairy Products and Alternatives in Italy - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
Yoghurt and Sour Milk Products
This is the aggregation of sour milk products and yoghurt. Note: Plant-based yoghurt and sour milk products should be excluded from this category and tracked under plant-based yoghurt.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Yoghurt and Sour Milk Products research and analysis database.
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