PROSPECTS AND OPPORTUNITIES
Drinking yoghurt set to be the standout performer
Sales of yoghurt and sour milk products are projected to decline over the forecast period. Reduced pressure on purchasing power and declining prices should benefit sales, although drinking yoghurt is the only yoghurt category that is expected to deliver growth in retail volume terms.
Health and wellness claims set to remain the focus of innovation
Gut health and high protein are likely to remain the most relevant and dynamic health and wellness claims over the forecast period, which should boost sales across several categories, including sour milk products (kefir) and drinking yoghurt (high protein). Consumption of these products for breakfast is set to become more relevant over the forecast period, while they are also likely to be increasingly consumed on the go.
Competition expected to intensify
Competition between branded products and private label is likely to become fiercer over the forecast period. As the economy improves and purchasing power increases it is expected that consumers will gradually shift back towards premium products, thus favouring brands.
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Overview:
Understand the latest market trends and future growth opportunities for the Yoghurt and Sour Milk Products industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Yoghurt and Sour Milk Products industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Yoghurt and Sour Milk Products in Belgium report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Yoghurt and Sour Milk Products in Belgium?
- Which are the leading brands in Yoghurt and Sour Milk Products in Belgium?
- How are products distributed in Yoghurt and Sour Milk Products in Belgium?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Yoghurt and Sour Milk Products?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Belgium?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Yoghurt and Sour Milk Products in Belgium - Category analysis
KEY DATA FINDINGS
Mixed outlook for yoghurt in 2025
Danone remains on top while Yakult delivers a strong performance
Supermarkets and discounters lead distribution but e-commerce sees strong gains
Drinking yoghurt set to be the standout performer
Health and wellness claims set to remain the focus of innovation
Competition expected to intensify
Dairy Products and Alternatives in Belgium - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
Yoghurt and Sour Milk Products
This is the aggregation of sour milk products and yoghurt. Note: Plant-based yoghurt and sour milk products should be excluded from this category and tracked under plant-based yoghurt.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Yoghurt and Sour Milk Products research and analysis database.
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