PROSPECTS AND OPPORTUNITIES
Yoghurt is set to continue to develop and grow in the forecast period
Yoghurt in Vietnam is expected to grow at a strong rate in retail value (constant 2025 prices) terms over the forecast period, supported by rising disposable income, urbanisation and increasing health awareness. Although the Asian Development Bank revised down Vietnam’s GDP growth forecast for 2026, the country’s economic fundamentals remain strong, with robust foreign investment and public spending.
Health and lifestyle aspects to drive performance
Yoghurt is expected to evolve significantly in Vietnam in the forecast period, driven by rising health concerns and changing consumer lifestyles. With sugar and fat intake becoming major public health issues due to increasing rates of overweightness and obesity, manufacturers are likely to prioritise products with reduced or no sugar and fat.
Social media to push awareness and popularity for yoghurt in Vietnam
As in other dairy categories, social media is playing a growing role in boosting yoghurt awareness and consumption in Vietnam, especially among younger and generally health-conscious consumers. As yoghurt is widely recognised as a healthy food, many players collaborate with key opinion leaders (KOLs) and key opinion consumers (KOCs) to highlight its benefits.
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Overview:
Understand the latest market trends and future growth opportunities for the Yoghurt and Sour Milk Products industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Yoghurt and Sour Milk Products industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Yoghurt and Sour Milk Products in Vietnam report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Yoghurt and Sour Milk Products in Vietnam?
- Which are the leading brands in Yoghurt and Sour Milk Products in Vietnam?
- How are products distributed in Yoghurt and Sour Milk Products in Vietnam?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Yoghurt and Sour Milk Products?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Vietnam?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Yoghurt and Sour Milk Products in Vietnam - Category analysis
KEY DATA FINDINGS
Yoghurt benefits from Vietnam’s health-focused dairy boom
Vinamilk leads with science-driven innovation
Small local grocers under pressure in a category requiring refrigeration
Yoghurt is set to continue to develop and grow in the forecast period
Health and lifestyle aspects to drive performance
Social media to push awareness and popularity for yoghurt in Vietnam
Dairy Products and Alternatives in Vietnam - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
Yoghurt and Sour Milk Products
This is the aggregation of sour milk products and yoghurt. Note: Plant-based yoghurt and sour milk products should be excluded from this category and tracked under plant-based yoghurt.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Yoghurt and Sour Milk Products research and analysis database.
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