PROSPECTS AND OPPORTUNITIES
Innovation in traditional and modern formats sustains long-term growth
Yoghurt and sour milk products are forecast to maintain positive momentum over the coming years, with growth supported by both cultural heritage and evolving lifestyle needs. Traditional products such as matsoni are expected to benefit from their entrenched role in Georgian diets, while the strongest dynamism will likely come from flavoured and drinking yoghurts.
Health and functional benefits deepen consumer engagement
Health and wellness trends are expected to play a greater role in shaping demand, especially within yoghurt. Products positioned for digestive health, gut microbiome balance, and functional benefits are likely to gain traction, building on the growing health consciousness of Georgian consumers.
Limited development expected for plant-based and lactose-free alternatives
Plant-based yoghurts and lactose-free options are expected to remain niche over the forecast period, with minimal influence on overall category performance. Consumer awareness of these products’ benefits remains limited, and demand is low outside a small base of health-driven urban consumers.
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Overview:
Understand the latest market trends and future growth opportunities for the Yoghurt and Sour Milk Products industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Yoghurt and Sour Milk Products industry in Georgia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Yoghurt and Sour Milk Products in Georgia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Yoghurt and Sour Milk Products in Georgia?
- Which are the leading brands in Yoghurt and Sour Milk Products in Georgia?
- How are products distributed in Yoghurt and Sour Milk Products in Georgia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Yoghurt and Sour Milk Products?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Georgia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Yoghurt and Sour Milk Products in Georgia - Category analysis
KEY DATA FINDINGS
Price-driven value growth as traditional and modern yoghurt formats sustain category performance
Competitive pricing and distribution reach underpin leadership of Sante GMT Products
Traditional trade dominance persists, but retail consolidation fuels supermarket growth
Innovation in traditional and modern formats sustains long-term growth
Health and functional benefits deepen consumer engagement
Limited development expected for plant-based and lactose-free alternatives
Dairy Products and Alternatives in Georgia - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
Yoghurt and Sour Milk Products
This is the aggregation of sour milk products and yoghurt. Note: Plant-based yoghurt and sour milk products should be excluded from this category and tracked under plant-based yoghurt.
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This report originates from Passport, our Yoghurt and Sour Milk Products research and analysis database.
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