PROSPECTS AND OPPORTUNITIES
Yoghurt and sour milk products are expected to record price-driven growth
Sales of yoghurt and sour milk products are expected to rise steadily over the forecast period, maintaining consistent single-digit growth. Volume growth is also projected to be positive, although the category will continue to be driven largely by the high price inflation of dairy in New Zealand.
Health and wellness claims are expected to help drive the performance of yoghurt
Health and wellness remains one of the most important drivers in the yoghurt and sour milk category, with the forecasted increase in volume sales closely linked to consumers’ growing demand for healthier snacking options. Yoghurt aligns well with these preferences due to several key attributes, common high-protein claims among new SKUs, the availability of low-sugar and low-fat alternatives, and a wide variety of flavours.
Potential growth opportunities for drinking yoghurt as a convenient alternative
While yoghurt is a well-established and familiar product for New Zealand consumers, drinking yoghurt remains relatively small, valued at just over NZD 19 million in 2025 and projected to grow at a CAGR of slightly over 3% over the next five years. However, the category holds potential to represent a more significant share of the yoghurt market, as it offers consumers a more convenient format for incorporating yoghurt into their diets.
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Overview:
Understand the latest market trends and future growth opportunities for the Yoghurt and Sour Milk Products industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Yoghurt and Sour Milk Products industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Yoghurt and Sour Milk Products in New Zealand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Yoghurt and Sour Milk Products in New Zealand?
- Which are the leading brands in Yoghurt and Sour Milk Products in New Zealand?
- How are products distributed in Yoghurt and Sour Milk Products in New Zealand?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Yoghurt and Sour Milk Products?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in New Zealand?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Yoghurt and Sour Milk Products in New Zealand - Category analysis
KEY DATA FINDINGS
Price inflation drives growth for yoghurt and sour milk products during 2025
Goodman Fielder New Zealand leads, followed by Fonterra Brands NZ
Limited movement in distribution as consumers have a strong preference for offline retailing
Yoghurt and sour milk products are expected to record price-driven growth
Health and wellness claims are expected to help drive the performance of yoghurt
Potential growth opportunities for drinking yoghurt as a convenient alternative
Dairy Products and Alternatives in New Zealand - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
Yoghurt and Sour Milk Products
This is the aggregation of sour milk products and yoghurt. Note: Plant-based yoghurt and sour milk products should be excluded from this category and tracked under plant-based yoghurt.
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This report originates from Passport, our Yoghurt and Sour Milk Products research and analysis database.
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