PROSPECTS AND OPPORTUNITIES
Degree of premiumisation over forecast period
There will be a degree of premiumisation over the forecast period Consumers will be willing to pay more for offerings such as organic or yoghurt made with high quality milk, as well as offerings that are free from additives and colourings. Yoghurt with clean labelling and that contain simple, recognisable ingredients will also resonate with consumers.
Increasing focus on health benefits of yoghurt and sour milk products
There will be growing awareness of the importance of fermented milk for digestive health and this will see increasing offerings of probiotic and functional yoghurts that support gut health and immunity, aligning with a broader shift toward wellness-oriented eating. Greek yoghurt, known for its thicker texture and higher protein content, will also see growth, as well as other more health focused offerings such as lactose-free.
Sustainability moves higher up agenda
Consumers will be increasingly concerned about the environment and the effects of climate change and dairy production is often criticised for its environmental impact, particularly its contribution to greenhouse gas emissions. With consumers becoming more demanding, producers will look to adopt more sustainable practices.
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Overview:
Understand the latest market trends and future growth opportunities for the Yoghurt and Sour Milk Products industry in Pakistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Yoghurt and Sour Milk Products industry in Pakistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Yoghurt and Sour Milk Products in Pakistan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Yoghurt and Sour Milk Products in Pakistan?
- Which are the leading brands in Yoghurt and Sour Milk Products in Pakistan?
- How are products distributed in Yoghurt and Sour Milk Products in Pakistan?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Yoghurt and Sour Milk Products?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Pakistan?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Yoghurt and Sour Milk Products in Pakistan - Category analysis
KEY DATA FINDINGS
Flavoured yoghurt increasingly popular
Nestlé continues to hold commanding position
Small local grocers dominate distribution
Degree of premiumisation over forecast period
Increasing focus on health benefits of yoghurt and sour milk products
Sustainability moves higher up agenda
Dairy Products and Alternatives in Pakistan - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
Yoghurt and Sour Milk Products
This is the aggregation of sour milk products and yoghurt. Note: Plant-based yoghurt and sour milk products should be excluded from this category and tracked under plant-based yoghurt.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Yoghurt and Sour Milk Products research and analysis database.
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