PROSPECTS AND OPPORTUNITIES
Building on healthy image
Retail value sales of yoghurt and sour milk products are expected to increase in Greece over the forecast period. These products are incorporated into Greek culture and lifestyles, making them a top of mind snacking option or even a meal option.
Key health claims
Consumers are gravitating towards yoghurts that are high in protein, low in sugar, and free from artificial additives. Especially when it comes to yoghurt and sour milk products, consumers are seeking healthier options like Greek yoghurt with added probiotics to contribute to gut health.
Trend towards smaller packaging
The development of packaging is increasingly being influenced by consumer demand for convenience. Smaller, on-the-go packaging is growing in popularity, especially for yoghurt and dairy-based drinks, such as kefir and drinking yoghurt.
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Overview:
Understand the latest market trends and future growth opportunities for the Yoghurt and Sour Milk Products industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Yoghurt and Sour Milk Products industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Yoghurt and Sour Milk Products in Greece report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Yoghurt and Sour Milk Products in Greece?
- Which are the leading brands in Yoghurt and Sour Milk Products in Greece?
- How are products distributed in Yoghurt and Sour Milk Products in Greece?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Yoghurt and Sour Milk Products?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Greece?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Yoghurt and Sour Milk Products in Greece - Category analysis
KEY DATA FINDINGS
Health-driven growth
Kri Kri takes the lead
Consumers appreciate convenience and pricing
Building on healthy image
Key health claims
Trend towards smaller packaging
Dairy Products and Alternatives in Greece - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
Yoghurt and Sour Milk Products
This is the aggregation of sour milk products and yoghurt. Note: Plant-based yoghurt and sour milk products should be excluded from this category and tracked under plant-based yoghurt.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Yoghurt and Sour Milk Products research and analysis database.
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