PROSPECTS AND OPPORTUNITIES
Modest growth is expected amid rising competition and evolving preferences
Sales of yoghurt and sour milk products are expected to increase modestly over the forecast period overall. However, the category faces challenges.
Health and wellness is expected to remain a defining trend in yoghurt and sour milk products
Health and wellness attributes are expected to remain a dominant trend in yoghurt and sour milk products throughout the forecast period. New product development increasingly combines multiple health benefits in a single offering, often supported by specific health claims.
Sustainability is set to remain a key focus in yoghurt and sour milk products
Sustainability is expected to remain a critical area of focus for yoghurt and sour milk products throughout the forecast period. For example, Satamaito’s new probiotic, lactose-free vanilla yoghurt (Satamaito AB Jogurtti Vanilja Laktoositon) is made using milk from free-ranging cows and packaged in bio-based materials derived from wood pulp.
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Overview:
Understand the latest market trends and future growth opportunities for the Yoghurt and Sour Milk Products industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Yoghurt and Sour Milk Products industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Yoghurt and Sour Milk Products in Finland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Yoghurt and Sour Milk Products in Finland?
- Which are the leading brands in Yoghurt and Sour Milk Products in Finland?
- How are products distributed in Yoghurt and Sour Milk Products in Finland?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Yoghurt and Sour Milk Products?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Finland?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Yoghurt and Sour Milk Products in Finland - Category analysis
KEY DATA FINDINGS
Heightened health awareness drives sales of yoghurt and sour milk products in 2025
Valio Oyj maintains its leadership while competition from private label ranges rises
Hypermarkets lead sales of yoghurt and sour milk products while retail e-commerce records growth
Modest growth is expected amid rising competition and evolving preferences
Health and wellness is expected to remain a defining trend in yoghurt and sour milk products
Sustainability is set to remain a key focus in yoghurt and sour milk products
Dairy Products and Alternatives in Finland - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
Yoghurt and Sour Milk Products
This is the aggregation of sour milk products and yoghurt. Note: Plant-based yoghurt and sour milk products should be excluded from this category and tracked under plant-based yoghurt.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Yoghurt and Sour Milk Products research and analysis database.
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