PROSPECTS AND OPPORTUNITIES
Yoghurt set for steady growth over the forecast period
Sales of yoghurt and sour milk products in Singapore are expected to see steady growth over the forecast period in retail value and volume terms, supported by ongoing product innovation and evolving consumer preferences. While the market is relatively mature, brands are actively introducing new flavours and formats which is helping to build and maintain interest in yoghurt.
Health and wellness set to be the focus of innovation
Health and wellness trends are increasingly shaping innovation and new product development in yoghurt and sour milk products in Singapore. Consumers are expected to increasingly seek yoghurt products that offer a higher protein content or lower sugar levels, without compromising on taste or indulgence.
Foodservice fuels innovation and home adoption in Singapore
In Singapore, the consumer foodservice channel continues to play a pivotal role in promoting yoghurt products, and this influence is expected to persist into the forecast period. Foodservice outlets, such as those specialising in frozen yoghurt and yoghurt-based drinks, serve as key platforms for product trial and lifestyle association, often encouraging consumers to adopt similar products for home consumption.
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Overview:
Understand the latest market trends and future growth opportunities for the Yoghurt and Sour Milk Products industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Yoghurt and Sour Milk Products industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Yoghurt and Sour Milk Products in Singapore report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Yoghurt and Sour Milk Products in Singapore?
- Which are the leading brands in Yoghurt and Sour Milk Products in Singapore?
- How are products distributed in Yoghurt and Sour Milk Products in Singapore?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Yoghurt and Sour Milk Products?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Singapore?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Yoghurt and Sour Milk Products in Singapore - Category analysis
KEY DATA FINDINGS
Flavoured and plain yoghurt the big winners in 2025
Yakult continues to lead the Yoghurt category in 2025.
Supermarkets remains the dominant retail distribution channel for yoghurt
Yoghurt set for steady growth over the forecast period
Health and wellness set to be the focus of innovation
Foodservice fuels innovation and home adoption in Singapore
Dairy Products and Alternatives in Singapore - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
Yoghurt and Sour Milk Products
This is the aggregation of sour milk products and yoghurt. Note: Plant-based yoghurt and sour milk products should be excluded from this category and tracked under plant-based yoghurt.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Yoghurt and Sour Milk Products research and analysis database.
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