PROSPECTS AND OPPORTUNITIES
Yoghurt and sour milk products still full of potential
The future looks bright for yoghurt with prices projected to stabilise, the economy likely to show some improvement, and consumers likely to continue focusing on making healthier choices. Such is the potential in the market that Tine has stated yoghurt will be one of its key focus areas as part of its company restructuring process which is currently taking place.
Players expected to respond to demand for healthier options
Health and wellness will remain a key focus area of new product development and innovation in yoghurt and sour milk products over the forecast period, as well as being a key growth driver. Yoghurt has been a key beneficiary of the high-protein diet trend and players will likely continue to invest in introducing and expanding their lines of high-protein yoghurt, as seen with Danone’s launch of its YoPRO range of drinking yoghurt in 2025.
Tine looking to adapt to shifting landscape as competition grows
Tine is expected to focus on developing new strategies to combat the rising competition from plant-based yoghurt and to tap into current trends. The company is expected to focus on sustainability, often a prime motivator for consumers switching allegiance to plant-based products.
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Overview:
Understand the latest market trends and future growth opportunities for the Yoghurt and Sour Milk Products industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Yoghurt and Sour Milk Products industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Yoghurt and Sour Milk Products in Norway report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Yoghurt and Sour Milk Products in Norway?
- Which are the leading brands in Yoghurt and Sour Milk Products in Norway?
- How are products distributed in Yoghurt and Sour Milk Products in Norway?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Yoghurt and Sour Milk Products?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Norway?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Yoghurt and Sour Milk Products in Norway - Category analysis
KEY DATA FINDINGS
Healthy and natural image boosts demand for yoghurt despite further price hikes
Tine remains dominant despite increasing competition
Distribution remains focused on convenience, value and a broad product offering
Yoghurt and sour milk products still full of potential
Players expected to respond to demand for healthier options
Tine looking to adapt to shifting landscape as competition grows
Dairy Products and Alternatives in Norway - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
Yoghurt and Sour Milk Products
This is the aggregation of sour milk products and yoghurt. Note: Plant-based yoghurt and sour milk products should be excluded from this category and tracked under plant-based yoghurt.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Yoghurt and Sour Milk Products research and analysis database.
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