PROSPECTS AND OPPORTUNITIES
Yoghurt set to benefit from functional innovation and rising private label competition
Australia’s yoghurt and sour milk products category is forecast to maintain steady value growth over the coming years, underpinned by yoghurt’s continued alignment with core consumer priorities of health, convenience, and permissible indulgence. While volume growth may be tempered by broader economic uncertainties, value gains will be driven by premiumisation, functional health positioning, and ongoing diversification in packaging and formats.
Convenient packaging to propel category growth
Over the forecast period, convenient packaging is expected to be a key growth lever in yoghurt, with products targeting kids emerging as a critical focus area. As time-poor families seek nutritious, easy-to-pack snacks for lunchboxes and on-the-go occasions, pouch-style yoghurt formats are increasingly favoured over traditional tubs or unsealed pots.
Sustainable packaging emerges as a strategic lever for creating brand equity
Over the forecast period, sustainability-driven packaging innovation is set to play a pivotal role in strengthening brand equity and unlocking competitive share gains in Australia’s increasingly mature yoghurt and sour milk products category. As environmental awareness rises, particularly among millennial parents, Gen Z consumers, and ethically motivated shoppers, brands that lead with authentic, values-based narratives are better positioned to forge emotional connection, trust, and long-term loyalty.
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Overview:
Understand the latest market trends and future growth opportunities for the Yoghurt and Sour Milk Products industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Yoghurt and Sour Milk Products industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Yoghurt and Sour Milk Products in Australia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Yoghurt and Sour Milk Products in Australia?
- Which are the leading brands in Yoghurt and Sour Milk Products in Australia?
- How are products distributed in Yoghurt and Sour Milk Products in Australia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Yoghurt and Sour Milk Products?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Australia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Yoghurt and Sour Milk Products in Australia - Category analysis
KEY DATA FINDINGS
Yoghurt and sour milk products benefits from healthy image
Bega leads while Chobani benefits from innovation-led growth
Supermarkets dominate while e-commerce drives premiumisation and diversification
Yoghurt set to benefit from functional innovation and rising private label competition
Convenient packaging to propel category growth
Sustainable packaging emerges as a strategic lever for creating brand equity
Dairy Products and Alternatives in Australia - Industry Overview
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Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
Yoghurt and Sour Milk Products
This is the aggregation of sour milk products and yoghurt. Note: Plant-based yoghurt and sour milk products should be excluded from this category and tracked under plant-based yoghurt.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Yoghurt and Sour Milk Products research and analysis database.
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