PROSPECTS AND OPPORTUNITIES
Steady value growth expected for yoghurt and sour milk drinks
Yoghurt and sour milk drinks is forecasted to see healthy growth over the forecast period as various categories are set to achieve an increase in sales. A further increase in average unit prices will be a significant factor over the forecast period, partly reflecting a further shift towards more premium and added value products.
Health and wellness and gut health in particular will support category growth
Over the forecast period, the growing interest in gut health, probiotics and high protein products will have a positive impact on the category. Yoghurt is a product which is naturally high in protein, but it is also very suitable to add additional protein to the product.
Albert Heijn will likely expand its range of functional yoghurts and sour milk drinks
Private label is a major force in total yoghurt and sour milk drinks. However, when it comes to the relatively new segment of gut health products the presence of private label is still limited.
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Overview:
Understand the latest market trends and future growth opportunities for the Yoghurt and Sour Milk Products industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Yoghurt and Sour Milk Products industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Yoghurt and Sour Milk Products in Netherlands report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Yoghurt and Sour Milk Products in Netherlands?
- Which are the leading brands in Yoghurt and Sour Milk Products in Netherlands?
- How are products distributed in Yoghurt and Sour Milk Products in Netherlands?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Yoghurt and Sour Milk Products?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Netherlands?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Yoghurt and Sour Milk Products in the Netherlands - Category analysis
KEY DATA FINDINGS
Health benefits of yoghurt and sour milk products resonate with consumers
Royal FrieslandCampina and Arla Foods lead the category
Supermarkets adapt well to changing eating habits
Steady value growth expected for yoghurt and sour milk drinks
Health and wellness and gut health in particular will support category growth
Albert Heijn will likely expand its range of functional yoghurts and sour milk drinks
Dairy Products and Alternatives in the Netherlands - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
Yoghurt and Sour Milk Products
This is the aggregation of sour milk products and yoghurt. Note: Plant-based yoghurt and sour milk products should be excluded from this category and tracked under plant-based yoghurt.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Yoghurt and Sour Milk Products research and analysis database.
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