PROSPECTS AND OPPORTUNITIES
Market is poised for growth, despite economic constraints
The market for yoghurt and sour milk products in Morocco is expected to see positive growth in constant value terms (at 2025 prices) over the forecast period. Drinking yoghurt, in particular, remains far from saturation and continues to offer opportunities for further penetration.
Packaged variants of sour milk drinks offer considerable potential
Sour milk drinks, known locally as “lben” or “raib” are traditional fermented milk beverages with a long history in Morocco, often consumed on Fridays alongside the traditional couscous meal. Historically, sales of packaged Lben have been constrained by the widespread availability of unpackaged varieties sold by local dairy shops and street hawkers.
Yoghurt sales will be boosted by innovation and accessible packaging
In the yoghurt market, manufacturers are focusing on expanding the consumer base to sustain both value and volume sales. While drinking yoghurt already enjoys high penetration among children, companies are increasingly targeting adult consumers with new product launches that offer added health benefits.
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Overview:
Understand the latest market trends and future growth opportunities for the Yoghurt and Sour Milk Products industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Yoghurt and Sour Milk Products industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Yoghurt and Sour Milk Products in Morocco report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Yoghurt and Sour Milk Products in Morocco?
- Which are the leading brands in Yoghurt and Sour Milk Products in Morocco?
- How are products distributed in Yoghurt and Sour Milk Products in Morocco?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Yoghurt and Sour Milk Products?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Morocco?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Yoghurt and Sour Milk Products in Morocco - Category analysis
KEY DATA FINDINGS
Manufacturers invest in various strategies in order to sustain demand
Danone continues to lead sales amid mounting competition
Local grocers lead as discounters gain momentum
Market is poised for growth, despite economic constraints
Packaged variants of sour milk drinks offer considerable potential
Yoghurt sales will be boosted by innovation and accessible packaging
Dairy Products and Alternatives in Morocco - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
Yoghurt and Sour Milk Products
This is the aggregation of sour milk products and yoghurt. Note: Plant-based yoghurt and sour milk products should be excluded from this category and tracked under plant-based yoghurt.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
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This report originates from Passport, our Yoghurt and Sour Milk Products research and analysis database.
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