PROSPECTS AND OPPORTUNITIES
Category expected to continue expanding steadily in volume and value terms
Yoghurt and sour milk products is expected to show solid growth in retail volume and current value sales throughout the forecast period. It will continue to weather the negative demographic trend comparatively well due to the strength of traditional consumption habits, particularly the tendency of Macedonians to consume these products with pastries for breakfast.
Health benefits will remain chief focal point for new product development activity
The health and wellness trend will continue to be the most influential factor shaping innovation in yoghurt and sour milk products over the forecast period. In particular, all categories are expected to see the launch of new varieties claiming functional benefits, primarily for the digestive system but also in other areas such as immune support, weight management, stress relief and cognitive health.
Threat from plant-based varieties likely to become more pronounced
While the outlook for yoghurt and sour milk products over the forecast period is broadly favourable, its potential for further expansion is likely to be constrained by the ongoing migration of consumers to plant-based varieties. Interest in these alternatives is steadily rising as more Macedonians embrace vegan and flexitarian diets, mainly for health reasons but also due to concerns about environmental sustainability and animal welfare issues.
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Overview:
Understand the latest market trends and future growth opportunities for the Yoghurt and Sour Milk Products industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Yoghurt and Sour Milk Products industry in North Macedonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Yoghurt and Sour Milk Products in North Macedonia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Yoghurt and Sour Milk Products in North Macedonia?
- Which are the leading brands in Yoghurt and Sour Milk Products in North Macedonia?
- How are products distributed in Yoghurt and Sour Milk Products in North Macedonia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Yoghurt and Sour Milk Products?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in North Macedonia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Yoghurt and Sour Milk Products in North Macedonia - Category analysis
KEY DATA FINDINGS
Rising health awareness helps to maintain robust demand
IMB Mlekara Bitola continues to lead yoghurt and sour milk products
Small local grocers still the most important distribution channel
Category expected to continue expanding steadily in volume and value terms
Health benefits will remain chief focal point for new product development activity
Threat from plant-based varieties likely to become more pronounced
Dairy Products and Alternatives in North Macedonia - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
Yoghurt and Sour Milk Products
This is the aggregation of sour milk products and yoghurt. Note: Plant-based yoghurt and sour milk products should be excluded from this category and tracked under plant-based yoghurt.
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This report originates from Passport, our Yoghurt and Sour Milk Products research and analysis database.
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