Yoghurt and sour milk products are a staple of the Macedonian cuisine and have become even more popular in recent years, with the rising global popularity of products such as Greek yoghurt and kefir and also the increasing focus on protein. As such, there will be healthy constant value growth, as well as positive volume growth over the forecast period.
There will be increasing demand for lactose-free offerings. While only a small percentage of the population are lactose intolerant, the interest in lactose-free extends to consumers who are merely concerned about the potential for lactose to cause bloating and digestive discomfort.
There is a noticeable shift in consumers looking for offering with positive environmental claims. In response to the growing consumer demand for organic products and those with cleaner, ecological credentials, local dairy companies such as Trnica and local Bitola-based company IMV Mlekara recently launched organic offerings in yoghurt.
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Understand the latest market trends and future growth opportunities for the Yoghurt and Sour Milk Products industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of sour milk products and yoghurt. Note: Plant-based yoghurt and sour milk products should be excluded from this category and tracked under plant-based yoghurt.
See all of our definitionsThis report originates from Passport, our Yoghurt and Sour Milk Products research and analysis database.
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