PROSPECTS AND OPPORTUNITIES
Rapid rises predicted for yoghurt and sour milk products
Yoghurt and sour milk products in Indonesia is expected to experience strong double-digit value growth during the forecast period (notwithstanding a sudden dip over 2025-6), supported by rising health awareness and broader product availability across the country. Although current per capita yoghurt consumption remains among the lowest in Asia Pacific, behind Thailand, Vietnam and Malaysia, this gap presents a clear opportunity for expansion.
Healthy options continue to expand
Indonesia’s yoghurt and sour milk products category is expected to maintain strong growth over the next five years, driven by a rising preference for better-for-you (BFY) options that combine functional benefits with moderated sweetness. This shift is opening up opportunities to reach underutilised consumer segments, including parents looking for everyday gut-health solutions for their families, young professionals adopting lower-sugar habits and fitness-focused individuals prioritising protein and recovery.
Digital engagement becomes increasingly important to push sales
Yoghurt in Indonesia is increasingly shaped by digital engagement. Social-first product launches, short-form video content and shoppable links have become essential tools for turning consumer curiosity into trial.
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Overview:
Understand the latest market trends and future growth opportunities for the Yoghurt and Sour Milk Products industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Yoghurt and Sour Milk Products industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Yoghurt and Sour Milk Products in Indonesia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Yoghurt and Sour Milk Products in Indonesia?
- Which are the leading brands in Yoghurt and Sour Milk Products in Indonesia?
- How are products distributed in Yoghurt and Sour Milk Products in Indonesia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Yoghurt and Sour Milk Products?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Indonesia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Yoghurt and Sour Milk Products in Indonesia - Category analysis
KEY DATA FINDINGS
Solid growth driven by increased accessibility and affordability
Yakult leads while Heavenly Nutrition rises fastest
Direct selling accounts for most sales in yoghurt
Rapid rises predicted for yoghurt and sour milk products
Healthy options continue to expand
Digital engagement becomes increasingly important to push sales
Dairy Products and Alternatives in Indonesia - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
Yoghurt and Sour Milk Products
This is the aggregation of sour milk products and yoghurt. Note: Plant-based yoghurt and sour milk products should be excluded from this category and tracked under plant-based yoghurt.
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This report originates from Passport, our Yoghurt and Sour Milk Products research and analysis database.
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