PROSPECTS AND OPPORTUNITIES
Potential for expansion of product ranges
Thai consumers will have more yoghurt options in the forecast period than ever before, as the market shifts from being dominated by a few big brands to a more fragmented and innovative landscape. Instead of choosing from only mainstream drinking yoghurts and heavily sweetened fruit yoghurts, shoppers will seek out niche offerings that emphasise protein content, lower sugar, and more authentic textures.
Evolving need for functional products supports category development
In the forecast period, Thai consumers are expected to become even more health conscious, with yoghurt evolving from a simple snack into a functional food category. Rising awareness of gut health, immunity, and weight management is pushing consumers towards products that do more than just taste good.
The continued rise of retail e-commerce
Over the forecast period, yoghurt distribution in Thailand is set to expand further into hybrid models that merge online convenience with offline reach. For example, All Online by 7-Eleven is already leveraging its nationwide convenience store network as pickup points for chilled goods, giving yoghurt brands a way to overcome last-mile delivery challenges while staying close to consumers.
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Overview:
Understand the latest market trends and future growth opportunities for the Yoghurt and Sour Milk Products industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Yoghurt and Sour Milk Products industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Yoghurt and Sour Milk Products in Thailand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Yoghurt and Sour Milk Products in Thailand?
- Which are the leading brands in Yoghurt and Sour Milk Products in Thailand?
- How are products distributed in Yoghurt and Sour Milk Products in Thailand?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Yoghurt and Sour Milk Products?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Thailand?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Yoghurt and Sour Milk Products in Thailand - Category analysis
KEY DATA FINDINGS
Yoghurt remains a staple in Thai households
Dutch Mill continues to dominate as Yolida shows dynamic growth
Distribution channels are skewed towards the modern trade
Potential for expansion of product ranges
Evolving need for functional products supports category development
The continued rise of retail e-commerce
Dairy Products and Alternatives in Thailand - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
Yoghurt and Sour Milk Products
This is the aggregation of sour milk products and yoghurt. Note: Plant-based yoghurt and sour milk products should be excluded from this category and tracked under plant-based yoghurt.
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This report originates from Passport, our Yoghurt and Sour Milk Products research and analysis database.
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