PROSPECTS AND OPPORTUNITIES
Bright future expected for yoghurt
The market for yoghurt and sour milk products in Thailand is set for continued growth over the forecast period in retail volume terms. With sales of sour milk products remaining negligible, this trend will be driven entirely by yoghurt, thanks to a growing consumer interest in healthier and more natural food options.
Creative new product development will stimulate demand for yoghurt
As the yoghurt market in Thailand continues to evolve, industry players are set to further diversify their portfolios by introducing a variety of innovative products, flavours, and healthier options. This expansion will include not only traditional yoghurt products but also cross-category offerings that cater to a broader range of consumer preferences.
Greek yoghurt will gain further popularity, although its price will be a barrier for many
Greek yoghurt is steadily gaining popularity in Thailand, largely due to its associated health benefits. The product has a higher protein content than regular yoghurt due to its processing method, which involves straining out the liquid whey and excess fluids, resulting in a thicker consistency and a higher protein concentration.
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Overview:
Understand the latest market trends and future growth opportunities for the Yoghurt and Sour Milk Products industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Yoghurt and Sour Milk Products industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Yoghurt and Sour Milk Products in Thailand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Yoghurt and Sour Milk Products in Thailand?
- Which are the leading brands in Yoghurt and Sour Milk Products in Thailand?
- How are products distributed in Yoghurt and Sour Milk Products in Thailand?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Yoghurt and Sour Milk Products?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Thailand?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Yoghurt and Sour Milk Products in Thailand - Category analysis
KEY DATA FINDINGS
Yoghurt benefits from its healthy positioning
Plain yoghurt potential for growth
Yoghurt players expand the market via innovative new products
Bright future expected for yoghurt
Creative new product development will stimulate demand for yoghurt
Greek yoghurt will gain further popularity, although its price will be a barrier for many
Dairy Products and Alternatives in Thailand - Industry Overview
Dairy products and alternatives in 2024: The big picture
Key trends in 2024
Competitive landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
Yoghurt and Sour Milk Products
This is the aggregation of sour milk products and yoghurt. Note: Plant-based yoghurt and sour milk products should be excluded from this category and tracked under plant-based yoghurt.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Yoghurt and Sour Milk Products research and analysis database.
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